First Impressions
Storefronts are the first thing you see. It might even be the first time you have seen that brand, and your first impression of them is their storefront. It’s like when you walk into a mall for the first time. Which store do you choose to go into first and why? Because the logo, visuals, or even the colors caught your attention. You couldn’t help but think, “That store looks so cool! I have to see what’s inside.” Of course luxury brands have free standing stores, and collaborate with architects to design their buildings. But the exteriors of these buildings also have to reflect the brand itself. It gives the pedestrian or the driver an insight as to what the brand is and what they have to offer. Here are some of the best luxury storefronts:
Gucci – Shanghai
Fendi – Hong Kong
Chanel – Beverly Hills
Louis Vuitton – Shezhen
Prada – Tokyo
Burberry – Chicago
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