You can find my design process here at a previous post. After reviewing the dozens of process models presented by Hugh Dubberly, I noticed that I needed to update my process model. In short, my design process goes as follows: Need | Brainstorm | Research | Sketches | Rough Comps | Finished Comps
I think that I can update this by adding a dedicated step for testing, review, and audience review. I feel that polling opinions from a larger group may allow design solutions to be tweaked to a better end. I have always been a beggining and end result designer. I usually meet Smith the client at the beginning, show the proposed concept, and come back with the completed solutions. I would seldom meet in between those steps. I could possibly add audience review before and after ‘finished comps’. This seems that it should have a positive effect on my process.