Keli Anderson’s disruptive wonder video is new to me but the not the concept. I have never seen it labelled as such. I thought that it was simply being creative with the available resources. I found that it is pushing the limits of conventional supplies.
It reminds me of the Wieden + Kennedy 12 mural ‘Fail Harder’. The agency burned 351 man-hours and used over 100,000 clear pushpins to create a wonderful message.
We must try as hard as we can to come up with great new solutions and if we fail… so what…just keep trying. I can’t recall when I have done something so innovative that I stood back and exclaimed whoa!. I am eager to find this whoa! moment. I think most of my past projects have been bound heavily by timelines and budgets. I came to SCAD to break away from my current rut and get back to design.