I’m not sure if my process is right or not. It starts with a request or a perceived need. Once this is established, I begin the brainstorm. This step varies from time to time. It may include mind maps or just staring i at a blank white wall received for this purpose. Once I have a direction, I begin research. This involves exploring reference materials, textures, type, objects, etc. Next, I start sketching out ideas. I find this works better for me if it is not inside a sketchbook. I used junk mail, napkins, my skin, and what not. Once the idea is mentally approved, I created a very rough composition that blocks out the different components of the design. This is then presented to the client and discussed. If it is approved, I move on to refinement and making the final composition. If not approved, I gather feedback from the clients and start over at the research phase. I think my process is effective. It might not be perfect but it saves me time.
I think overall that my easy going nature allows me to work well with others. I also think my ability to get lost inside the process allows me to continue working on the idea until a successful solution is produced.