I think the most profound change in me is the way I craft. The process work that I expect of myself has changed. I have learned to do better work in shorter time. This efficiency is tantamount in improving my design skills. I have learned the value of testing and retesting. Gauging the audience not only with their impression of the artistry of the work, but more importantly their engagement. How do the viewers interact with what they are looking at?
For myself, on my journey I have become more fearless with my work, but now I have a better understanding on how to accomplish my goals so it becomes less a haphazard journey. Courage without direction is lunacy. For example, I had a rough idea I wanted to do something with a fox for my second project, but originally I thought the chicken would play a huge role. I was wrong. As the work and concept developed the chicken was discarded, as was the phrase the sky is falling. A new interpretation and understanding took hold through the refinement of the project. This new way of looking at the project created a disruptive wonder for myself. I also think the viewers are surprised by the interpretation of the project, but so far the audience ….the class and the people I tested it on got it.
In some ways I realize I still need to learn a lot about typography. My illustration background helps me see shape and form, but some of the training I received makes my typographical choices weak. I believe this stems from an attitude that many illustrators have that the “designer” will do it. Or the idea that you got into image making not to play with type but to tell stories. If you do use type use it sparingly and play it very safe. I need to get over these attitudes and training if I am to improve as a designer. I need to discover what works, not what just gets by. I need to be as fearless with typographical choices as I am in image making. This is of course with a strong sense of direction that I need to keep developing.
Graphic Design to me is exciting. I feel it is a realm where I have vacationed, but now I am setting up residence. As a result of this class I am better understanding how the relationship between image and type relate. The connection to the underlying fabric of an image versus the individual parts make more sense to me now as I want to deliver stronger images to my clients and audience. Graphic Design like I said in class is a form of art that allows one to martial visual communication with great power. I am learning much.