I think what I have learned is that graphic design really is a lens. It is not the same as an illustration or a photograph in that lens itself is not the same thing as the image it contains. In some ways I believe this is what makes graphic design even more powerful. Design has a discreet way of framing an issue that illustration and photography do not. In some ways I believe this makes design even more powerful. Great design can elevate photography and illustration, and doesn’t need either to convey a potent message.
We trust design. People depend on design for direction, safety and values in design can cause great influence. Design can sell and market and idea for good or bad. My focus on this project is propaganda, and I’ve come to the conclusion that not all propaganda is bad. However, propaganda has been used for incredible evil throughout history. Most notably the propaganda wars during the 30′s and 40′s saw design being used for its absolute worst. Though one of the best propaganda movements of all time is the Smokey the Bear campaign.
As an ex editorialist I am very cognizant of my opinions. I start with them as a baseline and try to recognize my bias. The key to editorializing in my opinion though is to be able to argue the counter view effectively so your personal idea can stand the test of opposing ideas. Like chess, it’s good to be a step ahead. Regardless of me editorializing or not I think this has informed my creative practices by motivating me to research. I also have come to the belief that regardless if you are editorializing or not, every idea needs a case. One should be able to defend it. So even if you are not arguing, the work should still be a great argument regardless.
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