Efficient spending is more critical in a downward spiraling economy. This is especially true on how advertisers spend their money. One of the major issues facing future designers is the variety of outlets to design for. So effective design choices will be flexible design choices that adapt to their viewed enviroment. Flexibile designs minmize cost for the clients in the long term because their is less individual work they are actually paying for. One issue that is immediately raised though is how old pricing models do not fit this new design world. Also how does one determine publishing rights on so many potential distribution points? Another question that should be raised is that in designing flexible designs is what is the cost effectiveness ratio for the designer? How much time and flexibility should a designer give or spend before it comes back to harm the said designer?