Efficient spending is more critical in a downward spiraling economy. This is especially true on how advertisers spend their money. One of the major issues facing future designers is the variety of outlets to design for. So effective design choices will be flexible design choices that adapt to their viewed enviroment. Flexibile designs minmize cost for the clients in the long term because their is less individual work they are actually paying for. One issue that is immediately raised though is how old pricing models do not fit this new design world. Also how does one determine publishing rights on so many potential distribution points? Another question that should be raised is that in designing flexible designs is what is the cost effectiveness ratio for the designer? How much time and flexibility should a designer give or spend before it comes back to harm the said designer?
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September 16th, 2012 at 7:57 pm
I think you raised an interesting point! I think along with business model for advertisers the design pricing model will change as well. However what I have noticed is that there are design trends in webdesign and what might be trendy one day is quick to change and faster to change as technology advances.
Just think of the implementation of HTML5 over Adobe Flash. It wasn’t very long ago that you needed to know Actionscript 2.0 however now that Apple products will not support Adobe Flash in a battle that has been going on for a while developers have had to use html5 to make sure that they could create responsive design.
http://techcrunch.com/2012/06/30/steve-jobs-war-against-flash/
My point with technology changing quickly designer will always be designing for the future which I hope will not harm designers but help u.