Keith “Cowboy” Wiggins, a member of Grandmaster Flash and the Furious Five, has been credited with coining the term in 1978 while teasing a friend who had just joined the US Army, by scat singing the words “hip/hop/hip/hop” in a way that mimicked the rhythmic cadence of marching soldiers. Cowboy later worked the “hip hop” cadence into his stage performance. The group frequently performed with disco artists who would refer to this new type of music by calling them “hip hoppers”. The name was originally meant as a sign of disrespect, but soon came to identify this new music and culture.

The song “Rapper’s Delight” by The Sugarhill Gang, released in 1979, begins with the scat phrase, “I said a hip, hop the hippie the hippie to the hip hip hop, a you don’t stop.” Lovebug Starski, a Bronx DJ who put out a single called “The Positive Life” in 1981, and DJ Hollywood then began using the term when referring to this new disco rap music. Hip hop pioneer and South Bronx community leader Afrika Bambaataa also credits Lovebug Starski as the first to use the term “Hip Hop”, as it relates to the culture. Bambaataa, former leader of the Black Spades gang, also did much to further popularize the term. The words “hip hop” first appear in print on September 21, 1981, in the Village Voice in a profile of Bambaataa written by Steven Hager, who also published the first comprehensive history of the culture with St. Martins’ Press.