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Hollister is one of the best examples of retail store nowadays that are trying to improving the science of shopping targeting the customer’s experience for further loyalty to the brand ultimately. They are creating this whole shopping experience from the interior design to the smell of the store or even the sales which have the [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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A&F is more or less doing the same where they are using the physically attractiveness as a gimmick. Inviting a bus full of model from all over the world for their openings in hong kong, which was very successful in a way. They had models being half naked running around hong kong as advertising boards, but now here’s [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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Visual Merchandising (VM) Wikipedia: is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales.[1] Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. Visual merchandising commonly occurs [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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Joyce Boutique Holdings Limited (WIKIPEDIA) (SEHK: 647) is a famous fashionretailer in Hong Kong. It is engaged in the franchise of internationally renowned fashion, accessories and cosmetics designer brands in Greater China under the name “Joyce” or mono brand freestanding stores. It operates 66 points of sale in Greater China. That was just a short fill-in for those of you who did not know anything about the company. It is a sub-company [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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As a SCAD student we have this privilege to be invited to the Vivienne Westwood Pre-Show this year. It was a really great experience observing such a international brand’s collection. On the day most of the audience is mostly students and it also another form of enjoyment to see the mix styles of fashion students from [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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I love meeting new people, they all has their own different character that can somewhat insipire me everytime. Now this time I happens to work with this songwriter slash Fashionista in hong kong name wyman wong and this super talented famous make-up artist zing chan in this fashion event I was helping out at. [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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Jeremy Scott has been one of the most admiring designers of mine. His collections are always loud and crazy. Now having the chance to meet with him and had a great chat with him seems to expand my world a little bigger. I might be exaggerating but every words of his seems inspirational.
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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Fashion always runs in cycles, and vintage is always a big thing the repeats itself over and over again throughout the years. Recently, there’s this huge trend about wearing air Jordon’s sneakers, all boys and girls. I remember these are one of those shoes where only ballers fancy, but now seems like it even a [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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thanks to all my stylist and make up artist or even organizers friends in hong kong I get to participate in all different high street fashion shows. My part of the work is ususally acting as an assistant but I would try my best to gained the most out of it and build [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and [...]
Filed by Tiff Chan at March 12th, 2013 under Uncategorized
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