Visual Merchandising (VM) Wikipedia: is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales.
Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase.
VM is also another sub-category, which I would be very interested in next. Window display is the most eye-catchy at the first-glance while shopping. Even if you don’t have the money to effort the product, doing window-shopping is also another form of pleasure. And this is the department where you can explode your creativity to the max on designing the settings to boost up the sales of the main items. There are different ways of it that can make the display remarkable also with fewer restrictions at the same time. For example Lousi Vutton always invest a whole lot of budget on their window display, and it is always surprising in a their own special way.
Filed by Tiff Chan at March 12th, 2013 under Uncategorized