Trend Forecasting
Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings.[1] Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections.
Trends and Fashion Forecasting is another huge deal in the fashion industry. All brands looks upon the guidelines and builds off their collection from it every season. Big companies would actually invest huge part of their budget into this forecasting process which we call the trend of the year. They accurately predict the key colors, shift in silhouettes, and cultures or customers that influences in the coming seasons. Where buyers and customers can both have the trendy facts at the fingertips at all time.
Filed by Tiff Chan at March 12th, 2013 under Uncategorized