Retail marketing and management – Hollister Store experience
Hollister is one of the best examples of retail store nowadays that are trying to improving the science of shopping targeting the customer’s experience for further loyalty to the brand ultimately. They are creating this whole shopping experience from the interior design to the smell of the store or even the sales which have the cloest interaction with all customers, making all of the above relating to their products. Since they usually sell causal beach wear and the concept of the store is the whole surfer boy and beach girl concept in California. The atmosphere with the dim lighting is like the nightclub with shaped boy and girls serving you, saying ‘ hey! What’s up’ when you step into the shop and playing relaxing music to leave you a memorable shopping experience thinking it was a worth purchase.
Filed by Tiff Chan at March 12th, 2013 under Uncategorized