A&F is more or less doing the same where they are using the physically attractiveness as a gimmick. Inviting a bus full of model from all over the world for their openings in hong kong, which was very successful in a way. They had models being half naked running around hong kong as advertising boards, but now here’s the question are they selling the clothing or if it is the body? Inserting this mind set for male customers where they would look as buff and masculine If they wear their products and train hard. Who knows.
Filed by Tiff Chan at March 12th, 2013 under Uncategorized