March 12, 2013
Hollister is one of the best examples of retail store nowadays that are trying to improving the science of shopping targeting the customer’s experience for further loyalty to the brand ultimately. They are creating this whole shopping experience from the interior design to the smell of the store or even the sales which have the cloest interaction with all customers, making all of the above relating to their products. Since they usually sell causal beach wear and the concept of the store is the whole surfer boy and beach girl concept in California. The atmosphere with the dim lighting is like the nightclub with shaped boy and girls serving you, saying ‘ hey! What’s up’ when you step into the shop and playing relaxing music to leave you a memorable shopping experience thinking it was a worth purchase.
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A&F is more or less doing the same where they are using the physically attractiveness as a gimmick. Inviting a bus full of model from all over the world for their openings in hong kong, which was very successful in a way. They had models being half naked running around hong kong as advertising boards, but now here’s the question are they selling the clothing or if it is the body? Inserting this mind set for male customers where they would look as buff and masculine If they wear their products and train hard. Who knows.
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Visual Merchandising (VM) Wikipedia: is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales.[1]
Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
VM is also another sub-category, which I would be very interested in next. Window display is the most eye-catchy at the first-glance while shopping. Even if you don’t have the money to effort the product, doing window-shopping is also another form of pleasure. And this is the department where you can explode your creativity to the max on designing the settings to boost up the sales of the main items. There are different ways of it that can make the display remarkable also with fewer restrictions at the same time. For example Lousi Vutton always invest a whole lot of budget on their window display, and it is always surprising in a their own special way.
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Joyce Boutique Holdings Limited (WIKIPEDIA) (SEHK: 647) is a famous fashionretailer in Hong Kong. It is engaged in the franchise of internationally renowned fashion, accessories and cosmetics designer brands in Greater China under the name “Joyce” or mono brand freestanding stores. It operates 66 points of sale in Greater China.
That was just a short fill-in for those of you who did not know anything about the company. It is a sub-company with another famous retailer in hk name Lane Crawford but only that Joyce is more exclusive for customers-wise. This brand holds in-charge of more than 50 luxury brands internationally, and the styles of it various in a wide-range. Classy to chic, sexy to subtle anything, you name it. And the huge possibility with the system is the attraction for me to apply as an intern. I even ran out of words of how many things I have learn through out the two months of interning. From all the legit paper work to dealing with your boss and colleagues, definitely nothing you can learn from college or books. I was working mainly in the merchandising department which I would say pretty much the core of the food chain within the company. Dealing with numbers, inserting excel, compiling reports everyday. The workload is extremely heavy and the repetitiveness of it is very tiring. I have realized being a buyer is not as fancy as you think where they are flying from countries to countries during fashion weeks, the guarantee seats of the front rows requires the sleepless nights of hard work and calculations, so it’s not so much of a vacation at all. The next step would always be trying out to work in different departments to seek for the best position of my own, which category do I fall into the best.
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As a SCAD student we have this privilege to be invited to the Vivienne Westwood Pre-Show this year. It was a really great experience observing such a international brand’s collection. On the day most of the audience is mostly students and it also another form of enjoyment to see the mix styles of fashion students from different schools in Hong Kong.
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I love meeting new people, they all has their own different character that can somewhat insipire me everytime. Now this time I happens to work with this songwriter slash Fashionista in hong kong name wyman wong and this super talented famous make-up artist zing chan in this fashion event I was helping out at. They were just so friendly and it always a pleasure to see the dressing themselves up.
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Jeremy Scott has been one of the most admiring designers of mine. His collections are always loud and crazy. Now having the chance to meet with him and had a great chat with him seems to expand my world a little bigger. I might be exaggerating but every words of his seems inspirational.
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thanks to all my stylist and make up artist or even organizers friends in hong kong I get to participate in all different high street fashion shows. My part of the work is ususally acting as an assistant but I would try my best to gained the most out of it and build my connections from shows to shows. Eventually someday someone would find me useful and recognized my talent. 
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Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings.[1] Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections.
Trends and Fashion Forecasting is another huge deal in the fashion industry. All brands looks upon the guidelines and builds off their collection from it every season. Big companies would actually invest huge part of their budget into this forecasting process which we call the trend of the year. They accurately predict the key colors, shift in silhouettes, and cultures or customers that influences in the coming seasons. Where buyers and customers can both have the trendy facts at the fingertips at all time.
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