Cornelia Konrads: Will you Believe?

Cornelia Konrads is a German artist that creates Site Specific art installations out of natural materials in public spaces around the world. This piece, Passage, is installed in a forest clearing in Germany and was composed with branches, steelrope and iron.

Konrads’ work provides a fantasy depiction of the natural world around the viewer, featuring what appears to be a frozen moment in time where portions of the piece are floating in space.

I like to challenge, what is supposed to be ‘reliable’ about reality: the laws of gravity, the solidity of walls or the ground under our feet… my installations can be seen as a filmstill, pointing backwards and forwards both temporally and spatially―an interim state, reflecting my idea of transience, passage and transformation.” – Konrads

In Passage we see a ‘filmstill’ of branches coming down from the trees around to create an opening to the forest. Following Postmodern tenants of the viewer’s experience playing a large role in work, visitors are presented with this mystical passageway inviting them to the forest world beyond, causing them to re-think the laws of gravity and nature. Constructed as a moment in time, the piece feel like a temporary opportunity for the viewer to step through the fantasy gateway, challenging their expectations and presumptions about reality. This presents an opportunity for a viewer to re-examine their relationship to the natural environment, as well as have a child-like transformation by believing in a fantasy world.

Being positioned in a German forest clearing in this manner, the piece conjures up references to fantasy adventure stories like the C. S. Lewis Novel: The Lion, the Witch and the Wardrobe. A viewer can’t help but think what might lie beyond the gateway? Konrads has called upon the natural elements of the forest and ‘magically’ presented the viewer with this gravity-defying passageway. If they cross the boundary to the world beyond, will it be a magical place unlike our own? A land filled with danger and adventure of epic proportions? The viewer, faced with the imperative of ‘belief in the fantasy,’ may also be reminded of their own German fantasy novel The Never Ending Story, by Michael Ende. In this story, the same question of ‘belief in the fantasy’ is posed to the boy Bastian, who upon taking the leap of faith, is transported to the magical world of Fantastica where he has many adventures.

Konrads’ work in Passage (as well as other pieces like Moment of Decision or Twilight Passage) shows an interest in drawing upon the traditions of fantasy stories to challenge our perceptions of reality, creating a temporary opportunity of introspection to ask the question, ‘Will you believe?’

Stefan Sagmeister: Graphic ARTIST

The integration of personal voice in graphic design work can be a controversial subject, as the absence of the voice of the maker could be the distinction between art and design. Taking into consideration your impressions of the video “Stefan Sagmeister: Things I have learned in my life so far,” share your views on this subject and discuss how your life informs your design work.

I found the works of Sagmeister presented in the video to be very interesting and inspirational works of contemporary art. While his work utilized some of the same tools that are employed in the field of graphic design, I tend to agree with the assertion that the distinction between ‘art’ and ‘design’ is whether or not the maker’s voice is present in the work. In my opinion, I don’t really feel that his work can actually be categorized as ‘graphic design,’ but rather would be best discussed as ‘graphic art.’

In the field of graphic design, it is the job of the designer to visually articulate an ASSIGNED VOICE for what they are designing (product, client, organization, etc.). The designer brings to life the creative strategy/concept utilizing style elements, font selection/sizing, color pallet, photos, and illustrations in a great symphony that becomes the ‘Brand.’ The best designers can create an endless stream of unique voices for the various brands that they create. In art, it is completely reverse. Even if there is a patron or client that has commissioned the work, the artist is creating from ideas that are birthed from within, speaking with their own voice.

In Sagmeister’s work, he is utilizing ideas from his own life and own experiences and producing great pieces of graphic art that are installed in a variety of environments. The intent in each of his works is not to speak with a unique brand voice for each piece, but they are all tied together with HIS voice.

In my own work, my personal life experiences and ‘voice’ doesn’t take center stage as it does in Sagmeister’s pieces. Instead, I strive to discover, reinforce, or create the voice of the Brand. The things that I have learned in life influence how I think, feel, and act… which in turn influence my creativity and ideation processes. The longer I live, the more I learn, the more varied my life experiences become, the greater the depth of my creativity and ability to come up with unique and surprising solutions to design challenges.

Exploration A – Parts 2 & 3 Reflections

Discuss challenges, curiosities, and random thoughts generated from working on Exploration A, Part 2 and Exploration A, Part 3. 

My experience working on Exploration A, Parts 2 and 3 were interesting.

As I began Part 2, I didn’t know what to expect, so the very first exercise took me all the way up to the last minute of the allotted 20 minutes to complete it. During that first one, I also struggled with taking my reaction words too far down the preverbal rabbit hole. I would come up with a word that was a response to the original word, but then kept coming up with words  that related to my RESPONSE word, instead of the original one… it was like a domino effect. I struggled to rationalize and reevaluate some of my responses that felt like they weren’t totally relating to the original word.

As I got into my second and third exercises in part 2, I did much better at keeping my responses tied to the original word and my time sped up as well. On the third word exercise, I explored more antonyms than in the previous two exercises.

Part 3 brought its own challenges. I found it interesting to see what responses my classmates came up with… I tried to “dig deeper” into their words and find responses that they hadn’t thought of. During the first few, i would think of a word and immediately run it through the list of words provided by my classmate to see if they had my word or not. I found that very tedious and it really disrupted my ideation flow. After a couple of times trying it that way, I decided to do my own entire list of response words FIRST, then go back through them and compare/edit them according to what my classmate wrote. That actually worked MUCH better and I was able to have more of an authentic flow of responses.

Modern vs Postmodern Perspectives on Abstract Expressionism

American Art in the 1950s and 1960s - Modern vs Postmodern Perspectives on Abstract Expressionism

Please consider the following questions and provide feedback in a short statement, providing reference to specific examples where appropriate.

1. With reference to at least Abstract Expressionism, outline the difference between a ‘Modern’ and a ‘Postmodern’ understanding of quality in painting.

Modernism and Postmodernism have a very different outlook and interpretation on the quality of painting, which is evident in their differing viewpoints and explanations of Abstract Expressionism.

Modernism (as defined by Greenberg) views the quality of a painting as either “high” or “low” art. High art achieves an ideal purity in its formal qualities of color, form, the shape and flatness of the support, and an aesthetic experience that requires only the viewer’s eye to appreciate the work. The gallery that it hangs in is stripped of any outside intrusions and the audience that views the object on the wall is a passive recipient of the work. It seeks a utopian experience by denying any outside (or natural) influences of the culture and society that it was made in, or the psychology of the artist that made the work. Modernism is chiefly concerned with reducing any subject to its core essence, an autonomous abstraction, not a representation of a subject matter. With Abstract Expressionism, Modernism takes Formalist and traditional perspective viewing it as a continuation of European Modernism, stressing Cubism and Surrealism as chief influences. It evaluates the work for its essential formal properties only as determined by Greenberg’s value system.

Postmodernism had a much different outlook on how to evaluate the quality of a painting and how that related to Abstract Expressionism. Rosenberg argued that Abstract Expressionism wasn’t an extension of European Modernism, but rather it shows a discontent with the formalist restraints that Greenberg and Modernism placed on art making. He argues that it originated in America and represented a wholly American set of values and ideas of individuality and social activism. The artists (known as the New York School) sought to represent unique acts of introspection and (for the most part) saw their work as an individual expression of their own unconscious mind. They created an arena for expressing their radical individuality, and viewed the work as an artifact representing the event of making the piece. In contrast to Modernism, the postmodern perspective of art de-emphasizes the aesthetic and the art object itself, and instead it elevates the idea, the psychology of the artist, the active participation of the viewer, and places specificity on the society and culture that the work was created in.

2. With which critical position do you have the greater sympathy, and why?

I feel that the Postmodern perspective, and the freedom of expression that comes with it, resonates with me the most. I feel that Abstract Expressionist work demonstrates an expression of the individual’s unconscious and represents their reactions to the society and culture that they existed in. However, the denial of the aesthetic and the art object doesn’t sit too well with me. I definitely place an importance on the idea behind the art, and the psychology of the artist, but the actual aesthetic itself (in my opinion) is paramount in evaluating quality in works of art.

3. Do you believe it is possible to remove, or deny, an aesthetic content and maintain the status of the object as ‘art’?

In my opinion, as stated in the previous response, I do not feel that the aesthetic can be denied or removed completely and the object still be art. I feel a sense that some regulating principals are needed in art making and evaluating quality in art in order to have some universal standards. Otherwise I feel if we are only concerned with the idea and psychology, then it’s philosophy first and foremost.

In Duchamp’s essay “The Creative Act”, he asserts that it only takes two groups (the artist and spectator) to declare anything as art. I have such a hard time, personally, with Duchamp’s idea that for something to be art it only takes the artist and the spectator. I’m sure that is why his work “Fountain” has never resonated with me and I can’t agree with his philosophy. The idea that (for example) I could throw my napkin down on the gallery floor and call it “art” and as long as someone agrees with me, then it IS art… it just makes art meaningless. A napkin is not art just because two people say it is… it is just trash on the floor.

I feel that the the concept, the intent BEHIND the work plays the most important role. With that being said, If I were to propose a universal regulating principal it would be that: a piece can only be considered ‘art’ if there are conceptual ideas being presented, and a purposeful intent in the work to evoke an emotional or intellectual response from the viewer. The aesthetic then comes into play in the evaluation of the piece as good or bad execution of the concept. The piece can emphasize or deny the aesthetic, look subjectively good or bad, but if there is no conceptual idea behind it, then it can’t be legitimately considered ‘art’.

With that regulating principal in mind, referring to the example I gave above, the napkin on floor isn’t art just because I say it is and someone agrees. But instead, if I said that the napkin is art BECAUSE it represents our over consumerised fast-food culture and I want you to recognize the degradation of our society’s value system… THEN it’s art! The concept is there… the piece may not present the concept well, and therefore be considered ‘bad’ art. Or may subjectively look bad and deny the aesthetic, but because I have given it conceptual depth, it is ‘art’ nonetheless.

Rob Forbes: Ways of Seeing

“Rob Forbes: Ways of Seeing” is a video presentation by Rob Forbes, the founder of Design Within Reach. In this video, Forbes discusses new ways of looking at, into, or beyond what is presented—in an effort to help individuals see the world differently. Taking into consideration your impressions of the video, respond to the following:

Consider how Rob Forbes developed new ways of seeing by looking for the obvious. How is this practice relevant to graphic design?

I’ve always believed that one of the primary talents of a good designer is being able to “see” what is good design… This idea of looking for strong design in the obvious everyday things that surround us in our environment really resonates with me. His description of this as the “Silent Hand of Design” is inspirational and exciting. Tuning our brains into really looking at the visuals around us (instead of just walking by them) will make us more adept at assessing what “looks good”, provide us with inspiration, and ultimately make us better designers.

Forbes states that the first job of design is to serve a social purpose. What do you think he meant by this? What do you perceive to be the holistic social purpose of graphic design?

I have to push back on this statement. Personally, I disagree and feel that it is more accurate to say that the first job of design is to serve a COMMERCIAL purpose. That may sound shallow, but ultimately we are all prostituting our talents to sell something of some sort for our client. It may be that we are selling a product or service, selling tickets to an event, or selling an idea or a cause as seen in PSA or cause marketing type pieces.

Now, one could argue that a commercial purpose boils down to communication which could be considered a social purpose, but I don’t think I would subscribe to that. I think that a piece without the purpose of selling something for your client (product, service, event, idea, etc.) should more accurately be called “fine art.” And good “art” (I feel) SHOULD serve a social purpose first and foremost.

In what ways are metaphor and new meaning applied to the images and symbols discussed in the video?

By purposefully taking the time to pay attention to the visuals surrounding us, we can interpret and apply meaning to what we are seeing. From a deep social commentary in the example of the repurposed cannons or comparing the valet tickets to the Tokyo prayer tags, to the more humorous concepts of the tree with the round bollards on either side, it takes the designers mind to put these relationships together and apply a concept or meaning to them.

Forbes describes Havana, Cuba, as a playground. Explain what you think Forbes meant by the term “playground” in this context. Do you have a “playground” in your life?

I think he is using the term playground to describe a rich environment where the creative mind of the designer can let loose and have access to such a wide variety of visuals to “play” around with. He describes a tolerance of different ideas in the culture, as well as a coexistence of the ancient and the modern, both of which contribute to interesting visual relationships that just happen by accident. Having this type of environment allows for a freedom to discover a variety of conceptual visual relationships that may be unusual or surprising.

As a designer, what do you find more valuable: how something looks or how something functions? Why?

This is an age-old question, but I fall more along the lines of form SERVING function. I believe that good design has to do more than just “look good”, but that it must function to meet the objectives of the client. If the design looks amazing but doesn’t sell what it’s supposed to sell, then it fails. That being said, however, I feel that in order for a design to function properly, that it MUST be designed well. The ideal goal in each piece should always be a harmony between aesthetics, wit, and strategy. I often tell my clients that bad design is worse than just not putting anything out at all. It actually works against your brand objectives if it’s poorly designed. But good design is good business, and good for the bottom line.

Imagine: How Creativity Works

“Imagine: How Creativity Works” presents an investigation into the creative mind and problem solving. Taking into consideration your impressions of the video, thoughtfully respond to the following:

Do you think that the terms process and journey are synonymous? Explain.

I can see a correlation between the two terms. I would say that a process implies that there is a systematic or formulaic way that is being followed. It almost even sounds predictable. However, when I think of a journey, I don’t think of something that is predictable. I may have a starting point and a destination, even a road map that outlines the path that I will follow to get there… but it’s hardly predictable or formulaic. So many things happen on a journey that will take you in this direction or that direction. There are missed turns, unscheduled stops, side-roads, shortcuts, and discovered points of interest that will take you off the outlined path. So, while they are similar, I would say that they are not the synonymous.

Lehrer suggests that the creative journey begins with a moment of frustration. Do you agree with this statement? Why or why not?

Personally, I feel that it depends on the type of creative journey. Not all journeys are created equal… Sometimes the assignment doesn’t have a clear answer and it requires much more time and creative exploration. Other times, the idea hits quickly and I run with it. I think the type of assignment also plays into it… is it a postcard announcing 20% off for Labor Day weekend, or a new branding campaign? I think that each of those will require a different level of engagement. I am sure that most designers will experience more “frustration” with and “wrestle” more with the branding campaign than they will with the postcard.

When presented with a design problem or opportunity, do you, as a designer, find yourself immediately jumping to an obvious solution? For instance, does a poster for a social awareness campaign instantly warrant shock-value imagery? Do you start your process with the finished outcome already in mind? Do you go through motions to just get the job done, or do you implement a process that reveals the end outcome?

Again, I feel like it depends on the creative assignment. If I have been hired for something low-budget or quick turnaround, than the obvious solution may be the best to run with. If I have been given 2 weeks and a good sized budget to do huge multi-piece branding campaign, than I will allow myself more time to go on a journey or implement a process that allows me to come up with an unexpected result. In a perfect world, designers would be provided what they need to approach every assignment like that, but clients are demanding and they are the ones paying the bills, right?

Design Thinking Out Loud: Outside In

Design Thinking Out Loud: Outside In presents an interview with the co-founder of the San Francisco based company C2, John Bielenberg. C2 provides strategy and consulting for business organizations. Taking into consideration your impressions of this video, thoughtfully respond to the following:

What are your heuristic biases?

I would say that I have many of the same heuristic biases that were cited in the video… reading a book, driving a car, etc. In my professional life at the office, there are several things I do without thinking… typing, while I’m not that fast, is an automatic action for me. Photography is another… when I am on a location I take photos rather instinctively, following my gut feelings rather than thinking about each individual shot. While I feel an artistic freedom in that, it definitely makes the editing process challenging. The last time I shot an event I came back to the studio with 700+ shots! Maybe I need to break out of the automatic way I shoot images “without thinking.”

Orbit your hairball: how do you currently think and act within your own creative process?

Looking from the outside into my own process is interesting. I have my own methods and practices that may or may not be similar to others. My process always begins with Discovery – I meet with t he client, ask a lot of questions and make sure I have a full understanding of what they want the project to achieve. In that stage, I’m trying to learn as much as I can from the client. Next I move to research and ideation. I look up the client’s competition, review any reference materials that the client provided (in and outside their own industry), and I also do stock photo research with key words related to the project. During this stage I am looking for images and developing ideas that are unique and surprising yet still communicate the objective. By the time I finish the research phase, I usually have a few ideas to bring to fruition, so I start to design my concepts. After I have a few solid options, I show the client, get feedback, and revise until approved.

If you think of Bielenberg’s “organization” as being a metaphor for yourself, how could you extend your organization to disrupt your current way of being creative?

Perhaps it would mean changing my process and methods. Maybe try doing more research, or word association tables, or sketching more of my ideas before hitting the computer… I could create mood boards, and/or photo essays about the subject matter to dig deeper into the concept.

What are your own ways of thinking right and thinking wrong?

I would say that I am “thinking right” when I am following my usual routines and learned methods of ideation and creation. I am “thinking wrong” when I break out of that established process. I can remember several instances in some of my coolest ideas when the idea struck it was at a time when I wasn’t even at work. I was at lunch, or a coffee house, reading a magazine, or driving home even. I was outside of my routine letting my mind marinate on the project.

 

Welcome!

Welcome to the blog site of Timothy Carvalho: Student, Teacher and Designer.

Student – Posts relating to my MFA assignments at SCAD. Discussions, research, reflections, analyses, etc.

Teacher – Posts related to the classes that I am teaching.

Designer – Musings, thoughts, and commentary on design topics.