Developing a Thesis: Visual Storytelling in Social Media

Graphic designers and other creative professionals have been leveraged to create memorable brands, campaigns and marketing materials for the modern church in an effort to relate to nonbelievers and seekers. As visual storytelling goes viral through social media, designers need to lead the way in telling “share-worthy” stories that raise awareness, helping faith-based organizations appeal to broader audiences by visually speaking to core human values without common Christian clichéd imagery, while addressing spiritual truths, much like the use of parables in the early teachings of Jesus. 

Note: The preliminary idea for the name of this thesis, and the subsequent visual thesis project, is “Sharable Parable.” I envision creating a website where people can find and share the visual parables I will design.

Here is the draft of my thesis statement:

Graphic designers and other creative professionals have been leveraged to create memorable brands, campaigns and marketing materials for the modern church in an effort to relate to nonbelievers and seekers. As visual storytelling goes viral through social media, designers should lead the way in telling “share-worthy” stories that raise awareness, helping faith-based organizations appeal to broader audiences by visually speaking to core human values without common Christian clichéd imagery, while addressing spiritual truths, much like the use of parables in the early teachings of Jesus.