I thought this was an interesting interactive video that was placed right before enter the Dick’s Sporting Goods website. This video was created entirely in HTML using responsive design.

It’s interesting how users are immersed into this experience that captures the look and feel of a particular area where consumers of Dick’s Sporting Goods would hang out. I also found it interesting how HTML and still shots combined allowed for a 3D experience that allowed them to interact with that characters and products.

http://www.getwinterready.com/

I thought this was really interesting, and can be very helpful for what I’m trying to achieve for my final.

Check it out:

http://www.engadget.com/2013/03/04/samsung-app-portal-indie-developers-goes-live/#continued

Samsung’s zero-commission app portal for

indie developers goes live.

By Amol Koldhekar posted Mar 4th, 2013 at 5:32 PM

Last month, Samsung announced a partnership with EA’s Chillingo to launch 100% Indie, a program designed to attract independent programmers to develop apps for the Samsung Apps store. Beginning today, fledgling app designers can join the program, submit their apps and keep 100 percent of the revenue earned for the first six months after launch (hence the program’s name). Revenue shares then drop down to 90 percent of earnings for the remainder of the first year, followed by an 80-percent split during the app’s second year, before ending with the usual 70-percent cut afterward — in line with Google and Apple’s fees. Head over to the source link to find out how to join in.

http://www.youtube.com/watch?v=HY4L1ihRkaY

By far one of my most favorite commercial for the beginning of 2013, I watched this commercial about 20 times and it’s still hilarious. I love the goat and the humor and although for me the target audience is not captured in this commercial. I still feel that it reaches out to a younger audience as well as a more matured audience.

http://www.youtube.com/watch?v=il21FZu-IUY

This commercial is the first non-superbowl spot to land on the viral charts since the Big Game Commercial. I have a strong feeling this has something to do with David Beckhams manly physique and gorgeous hair. Within the past two weeks its been ranked at no. 9 amongst some of the huge Superbowl spots. Including Samsung, RAM, GoDaddy.com, Budweiser, Doritos, Hyundai, VW and Mercedes. For a commercial that didn’t have to pay for a spot in Superbowl, it has come a long way with much publicity.

These forms of interactive advertising I felt was fun in terms of getting its consumers involved and interested in their product. Here, you can appreciate this particular style of interactive advertising in its playfulness and how it doesn’t push Coca-Cola products onto consumers. But encourages its audience to want to get involved because there is a reward in the end.
Also it goes further by reaching out to the product target audience by setting the vending machine up in places where they are most likely going to be. The concept of the Coca-Cola Happiness machine, I felt was very successful in accomplishing exactly what all advertisements set out to do today. It creatively caught the attention of others, created positive feelings for others, and also got its consumers involved with a reward in the end.

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