swells23′s blog

These forms of interactive advertising I felt was fun in terms of getting its consumers involved and interested in their product. Here, you can appreciate this particular style of interactive advertising in its playfulness and how it doesn’t push Coca-Cola products onto consumers. But encourages its audience to want to get involved because there is a reward in the end.
Also it goes further by reaching out to the product target audience by setting the vending machine up in places where they are most likely going to be. The concept of the Coca-Cola Happiness machine, I felt was very successful in accomplishing exactly what all advertisements set out to do today. It creatively caught the attention of others, created positive feelings for others, and also got its consumers involved with a reward in the end.