My creative process tends to be in my head. I do a lot of thinking that’s not necessarily sketching and I also work on playing with elements of design while I’m in the computer. I’m finding that I need to force myself to write down more and record how I’m processesing through a design. I may assume that people see the process or know why I choose something but I see now that I need to explain it more for others to know there was a purpose in choosing a phrase or color.
Honestly, I don’t think I’m necessarily thinking about the big picture but I have so many things that I can only think about one at a time. It can become overwhelming. I do work want to continue to think outside of the box and create disruptive wonder but sometimes I feel limited by time, materials, cost, etc.