Review the models covered in Hugh Dubberly’s “How Do You Design?”. Have you identified any steps that should be added to your own creative process? Please provide justification for your thoughts.
After reviewing Hugh Dubberly’s “How Do You Design?” I think that collecting feedback would be helpful for my creative processes. I tend to only get feedback on copy but I think that once I have brainstormed and have ideas that going back to others for feedback or even once I have pieces sketched for feedback would be helpful. It would be better to do this towards the beginning of the process rather than at the end. I often work on admissions print ads and normally I just use the same idea/campaign and create different similar ads with a variation on the photos used etc. But then when I present it to the admissions director she would want to tweak the copy and tweak the photo etc. I quickly learned that I should go to her for feedback at the start to find out what she thought would best work with that publication. Certain audiences need certain things emphasized. This has helped me quite a bit so that I can start with more feedback rather than re-creating the first ad or creating multiple options. I honestly haven’t incorporated feedback in my other projects but I believe that it would be very helpful and would make my work better and life much easier.