I don’t think that my definition of graphic design has changed so far in this course. I do think that the course has altered my process of design and how I think about design – such as encouraging me to think more in processes, using tools like concept maps and looking at relationships between topics, and to do more research.
My original definition was:
Graphic design is a type of creative problem solving. There is a need or a problem that needs to be solved. The issue and surrounding appropriate areas that may include similar problems or products, audiences, and best practices are researched. Then, through creative and/or systematic processes ideas are obtained on how to solve the problem. Not only are ideas formed, but also as designers we want to find the most effective ways to solve the problem. Through the process there may be several people involved making decisions. Not only are designers creating but also there are managers, clients, etc. who in addition to the research may drive decisions and final outcomes. Different mediums, shapes, fonts, words, colors, etc. can be used to conclude the final project and outcome. At times these problems can be solved with simple solutions but I think that the most interesting and effective solutions come from a creative process of thinking out side of the box. For me it helps to have others to brainstorm with or to have time set aside specifically to brainstorm ideas of how to reach a creative outcome. I believe that this should be part of the design process. I began as a designer only thinking that we made things look pretty and had only the end product in mind. As I’ve taken classes at SCAD it has taught me that the process of design is just as if not more important than the end result and product. Graphic design is not only the product but the overall experience of problem solving from problem to solution.