Wars, Submarines, Walruses and Strawberries: A Critical and Historical Approach to Motion Design as Animation
Abstract: One of the current tendencies in the theory and practice of motion graphics is the lack of critical and historical approaches to the field. This paper will offer a case study for understanding motion design. Case studies considered are I Met the Walrus (2007), the psychedelic odyssey Yellow Submarine (1968) and the animated sequence ‘Strawberry Fields Forever’ from Across the Universe (2007). Particular emphasis will be placed on the social conditions of production, and consumption of the animations. The context of counter culture in the late 1960s, the Vietnam War and the current “war on terror” are obvious starting points for understanding this cluster of animations.
Biographical Statement: Alessandro is a digital media artist and theorist in art history, visual culture and media theory. He is a professor of Broadcast Design, Motion Graphics and Media Theory at the Savannah College of Art and Design. His work can be viewed at: www.alessandroimperato.com.