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		<title>Final Work for GRDS 761</title>
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<p>Please visit my thesis site: <a title="SPATIAL" href="http://rhettforbes.com/spatial/">SPATIAL</a> to view my most recent statement, research paper, visuals, prototypes, and for more information.</p>
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		<title>SPATIAL: Spatial Perception Affords Technological Interaction And Learning</title>
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		<description><![CDATA[S P A T I A L Spatial Perception Affords Technological Interaction And Learning 0. Preface: Thesis Statement The increasing use of screen based devices is leading to the fragmentation of information, causing cognitive changes in comprehension, and the abstraction &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/spatial-spatial-perception-affords-technological-interaction-and-learning/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h2>S P A T I A L</h2>
<p><strong>Spatial Perception Affords Technological Interaction And Learning</strong></p>
<p><strong>0. Preface: Thesis Statement</strong></p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> The increasing use of screen based devices is leading to the fragmentation of information, causing cognitive changes in comprehension, and the abstraction of space. Understanding the natural ways people navigate off-screen space informs interaction designers of methods that actualize onscreen space. This study will demonstrate that spatial experiences enable </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><i>sensemaking</i></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> and reduces the fragmentation encountered when navigating on-screen information.</span></span></p>
<p><strong>1. Introduction: a explanation of the thesis statement.</strong></p>
<p>Understanding the natural ways people navigate off-screen space informs interaction designers of methods that actualize onscreen space. On-screen space is spatial in two ways: first there is a virtual space of online objects: text and media. Second, there is the cognitive domain, knowledge and intellectual skills (Tripp). A deeper understanding of spatial metaphors may provide a basis for interactive design theory to take advantage of the cognitive domain. This study will demonstrate that spatially interactive experiences enable <i>sensemaking</i> and reduce the fragmentation and displacement encountered when navigating on-screen information.</p>
<p><strong>2. Screen Space: space as a metaphor.</strong></p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> In the early days of HCI (human computer interaction), we began using spatial metaphors to provide a cognitive transition. The terms &#8216;desktop&#8217; and &#8216;laptop&#8217; both capture representations of physical space. When the &#8216;internet&#8217; arrived, the terms &#8216;Cyber</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><b>space</b></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">&#8216;, &#8216;Hyper</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><b>space</b></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">&#8216;, and the &#8216;</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><b>World</b></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> Wide Web&#8217; were used to define a new and alien network. Kevin Lynch coined the term </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><i>&#8216;wayfinding&#8217;</i></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> in his book </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><i>The Image of the City</i></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> to describe the concept of environmental legibility, the elements of the physical environment that allow us to navigate space </span></span>(“Navigation and Wayfinding”)<span style="font-family: Times New Roman,serif"><span style="font-size: medium">. Wayfinding rode into the World Wide Web through yet another spatial metaphor, navigating a space populated by places we call sites. (“Navigation and Wayfinding”).</span></span></p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> We have been trained to transfer ideas through space; it is how we think, where we are, and what we </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">know (Ray).</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">Even Gibson who defined this &#8216;space&#8217; as &#8216;cyberspace&#8217; believes it no longer describes our current relationship with technology. He now argues that there are not two separate realities, one of atoms and one of bits called </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"><i>cyberspace,</i></span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> but “one blended or augmented reality where atoms and bits interact and continuously influence one another” </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">(</span></span>qtd. in <span style="font-family: Times New Roman,serif"><span style="font-size: medium">Ray).</span></span></p>
<p>Cyberspace is detached from &#8216;real&#8217; physical space; this is because our bodies are in three dimensional space. Our rooting in three dimensional space makes space the first frame we process in terms of perception. The web, however, is like the brain, it is a system of links and nodes. This network quality has massive implications for learning (K. Carrol).</p>
<p><strong>3. Transitioning: the role of the Graphic Designer.</strong></p>
<p>McLuhan wrote “The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.” (McLuhan 98) The technologies that define a web page, HTML5, responsive, CSS, the list goes on and on, enable us to do the things we do; technology is there to support the message, never one or the other. There is an emerging technological convergence, the process of merging technologies into new tools. Technology carries out basic tasks; through technological convergence, devices can interact with existing and other technologies leading to function (Conjecture Corporation). Gordon Moore observed that the number of transistors per square inch had doubled every year since their invention (Intel). Moore’s law predicts that this will indefinitely continue. In other words, we see more and more advances in technology and therefore more and more technological transitions occur.</p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> If today a graphic designer combines art and technology to communicate, then our job truly lies in the transition between technology and its people. The &#8216;new reader&#8217;, our users, is the result of our relationship with hypertext.</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> Research suggests that </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">hypertext degrades the quality of reader engagement and lowers comprehension. Hypertext essentially fragments text </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">(Miall)</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">, bouncing you around a room of relative information. The rapid growth and convergence of screen technology increases our exposure to hypertext and is continuing to fragment information; causing cognitive changes in comprehension, and the abstraction of screen-space itself.</span></span></p>
<p><strong>4. Fragmentation &amp; Displacement: the problem.</strong></p>
<p><span style="color: #000000">We tend to think of navigating a website as clicking from page-to-page via an extended input device (Bradley). The web, however, is a chaotic place where users beam from page to page at will. </span><span style="color: #000000"><span style="font-family: Times New Roman,serif"><span style="font-size: medium">The web is a place of travel and like most travelers, users want to get to their destination in as little time as possible. Jessica Helfand criticized the current relationship between technology and its users in her essay “Dematerialization of Screen Space” in 2001. Helfand’s thoughts on displacement, the role of the view-port, specifically her idea that viewers are “moving targets” (</span></span></span><span style="color: #000000"><span style="font-family: Times New Roman">Armstrong 98</span></span><span style="color: #000000"><span style="font-family: Times New Roman,serif"><span style="font-size: medium">), highlights the concept of space in a space-less environment. This lost-in-space feeling calls for the easy-to-understand navigational cues we use off-screen. Having links scattered throughout a text can be distracting and essentially pulls the reader away from the author&#8217;s vision and sequence causing displacement and information fragmentation. This is largely due to the fact that the web is not spatially navigable and our reading experiences have lost their spatial sense (</span></span></span><span style="color: #000000"><span style="font-family: Times New Roman">Changizi</span></span><span style="color: #000000"><span style="font-family: Times New Roman,serif"><span style="font-size: medium">), its just a lot of teleportation. A term that captures the problem surrounding fragmentation and displacement is the ‘Google-beam’. </span></span></span></p>
<p><strong>5. The New Reader: the new user.</strong></p>
<p>In order to transition this new reader into any technology or experience we first have to answer the question: how do we read online? According to usability guru Jacob Nielsen, we don’t (Nielsen, “How Users Read on the Web.”). What his group found was that readers don’t read; they skim and scan looking for keywords and anything that catches their attention.</p>
<p>Eye-tracking studies have a lot to reveal about the &#8216;new-reader&#8217;. Early studies of print showed that reading was not a left to right process, first we sweep our eyes over text stopping on &#8216;fixations&#8217; (NICHCY). The findings showed that viewers would fixate on a word, the fixations were chosen by length and whether it was a content word or function word. Similar eye-tracking studies of online reading done by the Nielson Norman Group discovered a dominant reading pattern; “F is for Fast” (J. Nielsen, “F-Shaped Pattern For Reading Web Content”). Starting from the upper left corner, users sweep their eyes across the page in a &#8216;F&#8217; shaped pattern. Two horizontal swipes across and one vertical swipe down the left. Overall research has shown that users scan and skim web content. Seventy nine percent of users scan pages while only sixteen percent read word-by-word (J. Nielsen, “F-Shaped Pattern For Reading Web Content”).</p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> Printed material is still statistically more engaging than on-screen material, but that line is merging. Eye-tracking studies of newspapers show that fifty five percent of words were read on printed versions while forty four percent of the same articles were read on the online version </span></span>(Holmqvist)<span style="font-family: Times New Roman,serif"><span style="font-size: medium">. Psychologists suggest that the problem may be the excessive selectivity brought on by information’s ease of access (NICHCY). </span></span></p>
<p>Long term studies showed that web users changed from ‘surfing’ to what is being called ‘information foraging’ in other words skimming for something very specific. One could argue all this depends on the content and that online users are looking for an answer not a casual read. Researchers say this is because scanning is natural while reading is unnatural (NICHCY).</p>
<p><strong>6. Sensemaking: a goal.</strong></p>
<p>The &#8216;new reader&#8217; certainly brings many challenges to human-computer interaction [HCI] and requires a design methodology capable of targeting the cognitive domain. HCI is an area of research and practice that emerged in the early 1980s in computer science. It consisted of cognitive science and human factors and has expanded exponentially for over four decades. Throughout its long journey, HCI has crossed many disciplines; today it is best defined as a “collection of research and practices in human-centered informatics” (J. Carroll).</p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> Benjamin Bloom identified three domains of educational activities in 1956: cognitive [knowledge], affective [attitude], and psychomotor [skills]. The cognitive domain</span></span> involves knowledge and the development of intellectual skills<span style="font-family: Times New Roman,serif"><span style="font-size: medium"> (Bloom). In 1983 Brenda Dervin researched sense-making as the cognitive gap present in HCI, a &#8216;gap&#8217; that occurs in an individual&#8217;s experience when attempting to make sense of observed data, between knowledge and understanding (Dervin). </span></span></p>
<p>To build a methodology aimed at this cognitive gap or domain, we need a humanistic approach. UCD or user centered design, is probably the most go-to method today in UX/UXD or user experience design. UX is the discipline that embodies what we do, experience as an objective. UCD is the process; how we do it. Step one is research into the “users” world to gain an understanding of what they do and how they do it, the most important step. Next, is the conceptual stage of ideation, where we address the needs found in the research stage. Once we have that idea we move on to prototypes and evaluation. Lastly we test and repeat the process.</p>
<p>UCD is a starting point for a humanistic approach but lacks a full &#8216;human&#8217; picture. A current trend in humanistic interaction design is that of the persona method. A persona is a description of a fictitious person; a form of storytelling with a focus on evoking empathy for the purpose of identification (L. Nielsen). As readers we engage with characters; we have a complete description of a “human” that we relate to (L. Nielsen). The benefit of persona descriptions is that we gain understanding and empathy outside of our realities. It is the balance of data and knowledge, sensemaking, that makes the persona method a “defense against automated thinking” (L. Nielsen) in design. An HCI approach that is user-centered and based off accurate personas builds a methodology aimed at the cognitive domain.</p>
<p><strong>7. Wayfinding: the cognitive side of navigation.</strong></p>
<p>In 1929, Karl Lashley trained his lab rat to run a maze. One day his rat escaped near the starting point and it ran across the top of the maze directly to the goal-box. This suggested that his rat had a mental map of the territory, not a trained path to the goal. This rat&#8217;s determination for cheese lead to what Edward C. Tolman coined a &#8216;cognitive map&#8217; in 1948. (Tripp).</p>
<p>The prominent method for tapping into the cognitive domain and the natural world lies within interface design, specifically navigation. Navigation is, however, not by itself cognitive, wayfinding is the cognitive element of navigation (Darken and Peterson). Wayfinding does not involve movement but guides it, wayfinding and motion combine into the process of navigation. An essential part of wayfinding is the development and use of a cognitive map, a mental representation of an environment. It is the “representation of spatial knowledge in human memory” that constitutes a cognitive map (Darken and Peterson).</p>
<p>Spatial knowledge presents a window into the cognitive domain. In nature, information has a physical place and we know how to get to it. The web and digital media lack such spatial navigability, scale, and movement. We don’t pass familiar landmarks, we just suddenly beam into a new place, and the “journey” itself provides no information. This lack of environmental legibility is what makes the link home so crucial in web design. The components and elements of wayfinding can be applied to the screen though a spatial metaphor: navigating a space populated by places we call sites.</p>
<p>Wayfinding has four components.<b> </b>(“Navigation and Wayfinding”)</p>
<ul>
<li>Orientation: Where am I am?</li>
<li>Route decisions: Where do I want to go?</li>
<li>Mental mapping: Where was I and where should be?</li>
<li>Closure: Have I arrived at the right place?</li>
</ul>
<p>Wayfinding has five types of elements. (“Navigation and Wayfinding”)</p>
<ul>
<li>Paths: Familiar streets, walkways, subway routes, bus lines.</li>
<li>Edges: The physical barriers of walls, fences, rivers, or shorelines.</li>
<li>Districts: Places with a distinct identity, such as New York.</li>
<li>Nodes: Major intersection or meeting places, such as Grand Central Terminal.</li>
<li>Landmarks: Tall, visible structures that allow you to orient over long distances.</li>
</ul>
<p>We can carry these principles of physical world wayfinding to the screen. (“Navigation and Wayfinding”)</p>
<ul>
<li>Paths: Consistent navigation paths.</li>
<li>Edges: The physical edge of the browser or view-port.</li>
<li>Regions: The identity and separation of site sections.</li>
<li>Nodes: Choices on home and major menu pages.</li>
<li>Landmarks: Consistent navigation cues &amp; graphics that keep the user oriented.</li>
</ul>
<p><strong>8. Creating Space: Regions, Boundaries, Edges, and Paths</strong></p>
<p>Like UI design, consistency is the golden rule of wayfinding, but if everything looks the same, there are no edges (“Navigation and Wayfinding”). If there are no edges, how does a user know when they have moved from one space to another? To begin to answer this complex conundrum we have to start at the foundation. A web system is designed on a page grid, and a solid grid allows for visual flexibility. Flexibility allows us to use identifiable regions and edges within the larger space; a space within a space. If a user moves from one region to another, a design needs to show the user that they crossed a regional boundary. One way of doing this is semantic sectioning, grouping each region into one section.</p>
<p>Once a solid semantic structure with regions and edges is defined we need to provide a path. The typical navigation systems we use today are path based. The most used pattern is global navigation, it is both predictable and consistent across a site. However, paths can also exist in the user’s mind, such as sites you visit daily, repeated patterns, spatial awareness, even breadcrumb trails all show you where you came from and where you want to go (“Navigation and Wayfinding”), in other words, mental mapping. The problem lies in the fact that users often arrive at a page without having followed a deliberate path, making orientation cues vital to UI&#8217;s. For example, the most used form of web wayfinding is search, it cuts right across boundaries and regions and delivers you directly from one point in a site to another. This causes fragmentation and displacement, in other words, the all too familiar lost-in-space feeling.</p>
<p><strong>9. Spatial Navigability: using our sense of direction to navigate a 2D plane.</strong></p>
<p>In context to technology, spatial navigation is the ability to navigate between elements within a document or UI in relation to location. A good example is how pressing tab in a login form brings you to the next field, based on the semantic structure. However, CSS (cascading style sheets) allows us to break the semantic structure of sequence. Based on the fact that hypertext hides its structure and physical environments show it, spatial navigation uses our sense of direction to navigate on-screen space. A common example in use today is using arrow keys to navigate content. What this does is allows users to move through space without having to scan content, reducing fragmentation, fighting displacement, enforcing sequence, and limiting information foraging.</p>
<p>Spatial awareness is the understanding and use of space in an effective way that transfers to the user. This could include effective use of whitespace, grouping elements close together to create tension or relevancy, or semantic sectioning to name a few. Once again, spatial awareness starts with a grid system. A grid divides the canvas into sections that consist of margins, columns, and zones based on a mathematical system. The goal of the grid is to achieve spatial awareness.</p>
<p><strong>10. Context: The subconscious realization of <i>spatial awareness</i>.</strong></p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium"> Spatial Context is about spatially adding the where to the who, what, why, and when. Using spatial relationships, how people interact with their surroundings and how this information is gathered and interacted with, can provide experiences that improve sensemaking. Context awareness originated as a term that described our relationship with linking changes in HCI. Spatial contextual awareness connects contextual information to users and devices. This is closely related to sensemaking because “spatial contextual awareness permits a unique, user-centered perspective in which conceptualizations imbue spatial structures with meaning” </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">(Freksa).</span></span></p>
<p>Contextual cuing refers to the manner in which the human brain gathers information from visual elements and their surroundings, a spatial process. It provides guidance derived from past experiences from the physical world. In other words, attention can be guided by acquired knowledge about “spatial invariants” (Chun). Repeated proximity or groupings in the same locations, make us faster to find that object again. Tests have shown that the effect is nearly entirely subconscious.</p>
<p><strong>11. Skuomorphs: the method of transitioning.</strong></p>
<p>Skuomorphs, like contextual cuing are objects that retain ornamental elements of the past, derivative objects that retain ornamental design cues to a structure that was necessary in the original. Skeuomorphs offer cues of familiarity to the physical world; it has and must continue to be a major player in HCI transitions. They offer a method of bringing physical actions and associations into digital environments, through cognition, relevancy, and metaphor. A button is a button, it should ask and look like it can be pressed for being pressed is its sole purpose. The web is a place built on and with metaphors, skuomorphs apply metaphors to screen environments.</p>
<p><strong>12. Actions and Interactions: all technology is an extension of ourselves.</strong></p>
<p>O<span style="color: #000000">n-screen navigation requires actions from the physical world and reactions from the interface that results in interactions. Sara Price&#8217;s research in “<span style="font-family: Times New Roman">Let’s Get Physical: The Learning Benefits of Interacting in Digitally Augmented Physical Spaces” tells us that t</span>here are three main types of physical inter-actions. The most prominent bein</span>g our interactions with physical tools; the actions of drawing or writing, and interactions with a pen, chalk, paintbrush, etc. (141). These types of interactions are familiar actions and are known to “externalize cognition” (141). Next, we have physical spatial movements – walking, crawling, dancing, gesturing, etc. (141). These actions are most compatible for augmentation; we can use these to trigger various events that transform the user as part of the experience (149). The last type of interaction is combining artifacts with each other, the physical activity of placing one object spatially in relation to another, such as organizing files in a folder.</p>
<p>As McLuhan said, “all technology is an extension of ourselves”. The relationship between physical input and the reactive output in a system is handled by controllers. Today we use continuous controllers when accessing information. A computer mouse, for example, offers various types of physical interaction from a single device. We also have gestural interfaces powered by multi-touch GUI screens or &#8220;open&#8221; physical interaction like Nintendo&#8217;s Wii or the Xbox Kinect. Gestural interfaces are primarily focused on using physical interaction to control virtual objects; this provides a way to make the digital world more tangible (bresslergroup).</p>
<p>Gestural controllers connect users with the surface of the screen, they require spatial awareness and are backward compatible with continuous controllers making them the perfect basis for spatial navigation. Price found that physical movements in digital environments results in “contextually relevant digital information” (145). This is because our movements are in proximity to where events occur. The result is that our actions are more physical in their interactions with the environment. Digital information is “triggered, obtained or made present as part of the interaction” (149) leading to more engaged users and sensemaking.</p>
<p><strong>13. Linearized Design: Control over sequence.</strong></p>
<p>Linear design is the most prominent platform for sensemaking. You’re reading linear content right now: language and ideas are streams of thought presented in order. Although users may skip back and forth in video media, they restrict their audiences to a timeline (“<span style="font-family: Times New Roman">Webdesigner Depot”</span>). On a website viewed within the space of a browser we see a timeline metaphor in the scroll bar. A scrollbar lets us move the page into view. We interact with this &#8216;bar&#8217; through controllers like the mouse-wheel or touch/click gestures. A scroll bar is not only a controller, it is also timeline. It constantly shows our distance from home, the end, or goal, and our progression through a specific space, in other words it fights page displacement.</p>
<p>The popular blog, Web Dessigner Depot, stated it best in the article “<span style="font-family: Times New Roman">Guiding Users with Linear Presentation”;</span> that the real problem isn’t how to design a linear experience but “how to keep attention in a medium built on distractions”. Web designers can’t control external factors. Besides “Where am I?&#8217;, a web page must constantly answer the unspoken questions: “What’s in it for me?” and “Is something better on?” (“<span style="font-family: Times New Roman">Webdesigner Depot”</span>). Users will always have the option to leave. Persuading users to stick to a track requires unconventional thinking.</p>
<p><strong>14. Single-Page Site: A Single-Space Site</strong></p>
<p>One method that activates the cognitive domain; shows the distance from home, the end or goal, and our progression through a specific space is the single-page site. Single-page sites place all of their content into one long page that users scroll. The &#8216;above the fold&#8217; newspaper metaphor, is an antiquated idea on-screen. With such large screens, rising pixel density, and itty bitty mobile devices, the fold has vanished. It is impossible to fix a dimension to it (<span style="font-family: Times New Roman">Levins</span>). Today &#8216;above the scroll&#8217; is a more appropriate metaphor.</p>
<p>Experience control in a simple page site is dependent on the users desire to scroll. In a multi-page website, users control the pages they visit where as in a single-page website, designers exercise that control through click, scroll, or touch events (“<span style="font-family: Times New Roman">Webdesigner Depot”</span>). The single-page site can also be viewed as a single-space site, it provides the big picture and reduce fragmentation by enforcing a linear progression of sequence. The pages in a book offer a pause, a moment of reflection, and time to process. The same can be applied to the single page site. Breaks can be achieved in text using images or semantic sectioning.</p>
<p>The single page site uses sections, these are &#8216;pages&#8217; or regions and its &#8216;pages&#8217; are sites. Semantic HTML allows us to place multiple sections into a single page and fight page-to-page displacement but we still have inner-page displacement. When we link to a point on a page, the standard tool that HTML provides is called an<strong> anchor</strong>. There is however a usability problem: clicking that anchor makes the user <em>beam </em><em>to the point</em>. Because the user doesn&#8217;t see any of the content between point A and point X, they feel displaced, lost; spatial awareness and the big picture is destroyed. Luckily there is a jQuery technique known as smooth scrolling that fights this inner-page displacement and fragmentation in the singe-page site. Smooth scrolling allows users to smoothly scroll the page to the destination content, but take a short time to do so.  This time allows the user to see what content is being skipped over while providing a clear sense of their current location. The effect is aesthetically pleasing and ensures users keep their bearings and the big picture is not fragmented (<span style="font-family: Times New Roman">Rohler</span>).</p>
<p><strong>15. Linear Navigation: following a logical path.</strong></p>
<p>If the single-page site follows sequence so must its navigational paths. Linear Navigation can be referred to as program control and Non-Linear Navigation can be referred to as learner control (Martin). The idea behind linear navigation is that the visitor follows the pages in a predefined sequence that is determined by its semantic structure. The bread crumb trail is a type of linear navigation; a step-by-step or page-by-page goal driven system. The user starts at one end and continues to the conclusion or goal.</p>
<p>The biggest problem with linear structures is that you will move farther and farther away from the home page, which can be confusing on websites with multiple pages<b> </b>(Bradley). Therefore, this structure calls for a single-page site where you are always home; never leaving the &#8216;yellow brick road&#8217;. One way of looking at this is rather than bringing the user to the content, we are bringing the content to the users view-port; moving them in space; travel.</p>
<p>The goal of most navigation systems and any linear structure is to achieve a logical progression of thought and paths to ever increasing content (<span style="font-family: Times New Roman">DeFazzio</span>). Linear Navigation follows a straight line through a website, it allows the visitor to move back and forth through the sequence. If used correctly, it is very effective for storytelling, which pairs it with the persona method and traditional graphic design.</p>
<p><strong>16. Establishing a Mental Model: providing directions.</strong></p>
<p>The advantage of the cognitive domain is to provide the users with a mental model, beliefs about how the system works. The theory is that users interact based on those beliefs. The primary objective of HCI is usability, and the closer the designed or &#8216;represented&#8217; model comes to the users mental model, the easier the user will find the system (Cooper).</p>
<p>A mental model is channeled through the process of mapping; natural mapping is a process of using physical analogies or metaphors to achieve instant comprehension (Cooper). Mental models allow users to comprehend and more importantly remember the mappings between actions and interactions or the result of an action, this is building a cognitive map of an interface, just like Lashley&#8217;s rat had of the maze. People like to understand how something works, why it works, and where they are working; spatial metaphors in design can help users establish a &#8216;real&#8217; model and make sense of observed data.</p>
<p><strong>17. Dematerialization: Rematerializing Screen-Space.</strong></p>
<p>Cyberspace is a place to interact and act, but that space is disconnected from the body, it is cognitive. Dematerialization of space represents the abstraction or separation of physical and information space. Real world human interactions are channeled through technology, reducing human interaction to function. We have been trained to transfer ideas through through space, it is where we are, and what we know.</p>
<p><span style="font-family: Times New Roman,serif"><span style="font-size: medium">Sensemaking is delivered through an experience, an incident that we as viewers try and gain understanding in and extract meaning from. </span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">A design approach that is user-centered and based off personas builds a methodology aimed at the cognitive domain. Rematerializing this on-screen space is the process of bridging physical and virtual space with cognitive space. Spatial metaphors, skuomorphs, and spatial awareness help our bodies travel with us through virtual space. Wayfinding and maintaining a sense of &#8216;travel&#8217; transforms functions into actions and reduces the foraging that defines the gap in the &#8216;new-reader&#8217;. A single-space site contains the big picture in one spatially navigable space, allowing for metal mappings. This deeper understanding of s</span></span><span style="font-family: Times New Roman,serif"><span style="font-size: medium">patial experiences embraces our relationship with screen surface and begins to &#8216;rematerialize&#8217; or actualize screen space; enabling sensemaking when navigating on-screen information.</span></span></p>
<p><strong>Works Cited</strong></p>
<p>Al-Fedaghi, Sabah. “Awareness of Context and Privacy.” Association for Information Science and Technology. Jan. 2012. Web. 4 Mar. 2013.</p>
<p><span style="font-family: Times New Roman"><span style="font-size: medium">Armstrong, Helen. </span></span><span style="font-family: Times New Roman"><span style="font-size: medium"><i>Graphic Design Theory, Readings From The Field</i></span></span><span style="font-family: Times New Roman"><span style="font-size: medium">. New York: Princeton Architectural Pr, 2009. Print.</span></span></p>
<p>Bloom, Benjamin S., and Benjamin S. Bloom. Taxonomy of educational objectives, handbook 1, cognitive domain. Boston: Allyn and Bacon, 1984. Print.</p>
<p>Bradley, Steven. “Exploration Of Single-Page Websites.” Smashing Magazine. 5 Nov. 2012. Web. 3 Mar. 2013.</p>
<p>Bresslergroup. “Interaction Design &#8211; Physical Interaction Design.” <i>Bresslergroup</i>. Web. 4 Mar. 2013.</p>
<p>Carroll, John M.. &#8220;Human Computer Interaction (HCI).&#8221; The Encyclopedia of Human-Computer Interaction, 2nd Ed.. Soegaard, Mads and Dam, Rikke Friis (eds.). Aarhus, Denmark: The Interaction Design Foundation, 2013.</p>
<p>Carroll, Ken. “Linear and Non-linear Learning.” Ken Carroll’s Remarkable Writing Techniques. 2007. Web. 30 Jan. 2013.</p>
<p>Changizi, Mark. “The Problem With the Web and E-Books Is That There’s No Space for Them.” <i>Psychology Today</i>. 7 Feb. 2011. Web. 4 Mar. 2013.</p>
<p>Chen, Guanling, and David Kotz. <i>A Survey of Context-aware Mobile Computing Research</i>. Technical Report TR2000-381, Dept. of Computer Science, Dartmouth College, 2000. Web. 4 Mar. 2013.</p>
<p>Chun, Marvin, Jiang, Yuhong. &#8220;Contextual cueing: Implicit learning and memory of visual context guides spatial attention&#8221;. 1998. <i>Cognitive Psychology</i> <b>36</b> (1): 28–71. Web. 4 Mar. 2013.</p>
<p>Conjecture Corporation. “What Is Technological Convergence?” wiseGeek. Web. 3 Mar. 2013.</p>
<p>Cooper, Alan. <i>About Face 3: The Essentials of Interaction Design</i>. 3rd ed. Indianapolis: Wiley, John &amp; Sons, Incorporated, 2012. eBook.</p>
<p>Darken, Rudolph P., and Barry Peterson. “Spatial Orientation, Wayfinding, and Representation.” Handbook of virtual environments (2002): 493–518. Print.</p>
<p>DeFazzio, Gene. “Navigation of Website Content.” <i>Rocketface Graphics</i>. 2013. Web. 5 Mar. 2013.</p>
<p>Dervin, Brenda. “Sense-Making Studies.” Ohio State University. 28 Mar. 2012. Web. 3 Mar. 2013.</p>
<p>Freksa, Christian, Alexander Klippel, and Stephan Winter. “A Cognitive Perspective on Spatial Context.” <i>Spatial cognition: Specialization and integration</i> 05491 (2007): n. pag. Web. 4 Mar. 2013.</p>
<p>Holmqvist, Kenneth et al. “Reading or Scanning? A Study of Newspaper and Net Paper Reading.” Mind 2.3 (2003): 4. Print.</p>
<p>Intel. “Moores Law.” 22 Mar. 2005. Web. 3 Mar. 2013.</p>
<p>Levins, William. “Stop the Above The Fold Web Design Insanity &#8211; People Scroll Today!!!!!” <i>Nuvonium</i>. 26 June 2011. Web. 4 Mar. 2013.</p>
<p>Martin, F., and J. Klein. “Effects of Objectives, Practice, and Review in Multimedia Instruction.” <i>Journal of Educational Multimedia and Hypermedia</i> 17.2 (2008): 171–189. Print.</p>
<p>McLuhan, Marshall. Laws of media. University of Toronto press, 1988. Print.</p>
<p>Miall, David, &amp; Teresa Dobson. &#8220;Reading Hypertext and the Experience of Literature.&#8221; Journal of Digital Information [Online], 2.1 (2001): n. pag. Web. 3 Mar. 2013</p>
<p>“Navigation and Wayfinding.” Web Style Guide 3rd Edition. Web. 3 Mar. 2013.</p>
<p>NICHCY. “How People Read on the Web.” National Dissemination Center for Children with Disabilities. Aug. 2011. Web. 3 Mar. 2013.</p>
<p>Nielsen, Jakob. “F-Shaped Pattern For Reading Web Content.” Nielsen Norman Group. 17 Apr. 2006. Web. 3 Mar. 2013.</p>
<p>Nielsen, Jakob. “How Users Read on the Web.” Nielsen Norman Group. 1 Oct. 1997. Web. 3 Mar. 2013.</p>
<p>Nielsen, Lene. &#8220;Personas.&#8221; The Encyclopedia of Human-Computer Interaction, 2nd Ed.. Soegaard, Mads and Dam, Rikke Friis (eds.). Aarhus, Denmark: The Interaction Design Foundation, 2013.</p>
<p><span style="font-family: Times New Roman"><span style="font-size: medium">Price, S., and Y. Rogers. “Let’s Get Physical: The Learning Benefits of Interacting in Digitally Augmented Physical Spaces.” </span></span><span style="font-family: Times New Roman"><span style="font-size: medium"><i>Computers &amp; Education</i></span></span><span style="font-family: Times New Roman"><span style="font-size: medium"> 43.1 (2004): 137–151. Print.</span></span></p>
<p>Ray, PJ. “The Myth of Cyberspace.” The New Inquiry. 13 Apr. 2012. Web. 3 Mar. 2013.</p>
<p>Rohler, Nathan. “Quick Guide: Adding Smooth Scrolling to Your Webpages.” <i>DWUser.com Education Center</i>. Web. 4 Mar. 2013.</p>
<p>Rouet, M., Rouet, J.F., Epstein, I., &amp; Fayard, P. (2003). Effects of online reading on popular science comprehension. Science Communication, 25 (2), 99-128.</p>
<p>Tripp, Steven. “Cognitive Navigation: Toward a Biological Basis for Instructional Design.” Educational Technology &amp; Society. 2001. Web. 3 Mar. 2013.</p>
<p><span style="font-family: Times New Roman"><span style="font-size: medium">Webdesigner Depot. “Guiding Users with Linear Presentation.” </span></span><span style="font-family: Times New Roman"><span style="font-size: medium"><i>Webdesigner Depot</i></span></span><span style="font-family: Times New Roman"><span style="font-size: medium">. 6 Aug. 2012. Web. 4 Mar. 2013.</span></span></p>
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		<title>Revised Outline</title>
		<link>http://blog.scad.edu/rforbe20/2013/03/14/revised-outline/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/03/14/revised-outline/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 20:12:07 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Thesis]]></category>
		<category><![CDATA[Unit 8]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=240</guid>
		<description><![CDATA[Preface: Thesis Statement Introduction: a explanation of the thesis statement. Screen-Space: spatial metaphors. Transitioning: the new role of the Graphic Designer. The New Reader: the new user. Sensemaking: the utmost goal. Wayfinding: the cognitive side of navigation. Fragmentation &#38; Displacement: &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/revised-outline/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<ol>
<li>Preface: Thesis Statement</li>
<li>Introduction: a explanation of the thesis statement.</li>
<li>Screen-Space: spatial metaphors.</li>
<li>Transitioning: the new role of the Graphic Designer.</li>
<li>The New Reader: the new user.</li>
<li>Sensemaking: the utmost goal.</li>
<li>Wayfinding: the cognitive side of navigation.</li>
<li>Fragmentation &amp; Displacement: the major problems to fix.</li>
<li>Spatial Navigability: using our sense of direction to navigate a 2D plane.</li>
<li>Context: The subconscious realization of spatial awareness.</li>
<li>Actions and Interactions: physical movements in digital environments.</li>
<li>Skuomorphs: the method of transitioning.</li>
<li>Design&#8217;s Control Over Sequence</li>
<li>Linearized Design</li>
<li>Single-Space Site</li>
<li>Linear Navigation</li>
<li>Linear reciprocal navigation</li>
<li>ZUI&#8217;s: Zoomable User Interfaces (if time allows)</li>
<li>Establishing a Mental Model</li>
<li>Explaining with Examples and Prototypes (if time allows)</li>
<li>Rematerializing the Dematerialized Screen-space: a pre-conclusion.</li>
<li>Conclusion</li>
</ol>
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		<title>Outline</title>
		<link>http://blog.scad.edu/rforbe20/2013/03/14/outline/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/03/14/outline/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 20:10:33 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Unit 8]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=238</guid>
		<description><![CDATA[SPATIAL Spatial Perception Affords Technological Interaction And Learning Experiences. Thesis Statement The increasing use of screen based devices is leading to the fragmentation of information, causing cognitive changes in comprehension, and the abstraction of space. Understanding the natural ways people &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/outline/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1><span style="font-size: large"><b>SPATIAL</b></span></h1>
<h2><span style="font-size: large"><span style="font-size: large">Spatial Perception Affords Technological Interaction And Learning Experiences</span>.</span></h2>
<h3><b>Thesis Statement</b></h3>
<p>The increasing use of screen based devices is leading to the fragmentation of information, causing cognitive changes in comprehension, and the abstraction of space. Understanding the natural ways people navigate off-screen space informs interaction designers of methods that actualize onscreen space. This study will demonstrate that spatial experiences enable sensemaking and reduces the fragmentation encountered when navigating on-screen information.</p>
<h3><b>Introduction</b></h3>
<p>Understanding the natural ways people navigate off-screen space informs interaction designers of methods that actualize onscreen space. On-screen environments are spatial in two ways: first there is a virtual space of online objects: text and media (content). Second, there is the cognitive domain. A deeper understanding of spatial metaphors may provide a basis for interactive design theory to take advantage of the cognitive domain. Interactions that are spatial aware can move us past the desktop genre of interaction. This study will demonstrate that spatially active interactive experiences enable sensemaking and reduces the fragmentation encountered when navigating on-screen information.</p>
<h3><b>I. Spacial Metaphors: An overview of Screen-Space.</b></h3>
<ol>
<li>Spatial metaphors as cognitive transitions.
<ol>
<li>&#8216;Cyberspace&#8217; used to define network.</li>
<li>Wayfinding to describe the concept of environmental legibility</li>
<li>Wayfinding: navigating a space populated by places we call sites</li>
</ol>
</li>
<li>Space and Perception.
<ol>
<li>We have been trained to transfer ideas through Space.</li>
</ol>
</li>
<li>Navigation: global navigation controlled through an extended input device.
<ol>
<li>The web is a chaotic place where users beam from page to page at will.</li>
<li>Understanding the natural ways people navigate off-screen informs interaction designers of methods that actualize onscreen space.</li>
</ol>
</li>
</ol>
<h3><b>III. Transitioning: the role of design</b></h3>
<ol>
<li>McLuhan wrote “The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.”.
<ol>
<li>inherently linked, so much that in context neither have value without the other</li>
<li>technology is there to support the message</li>
</ol>
</li>
<li>Technological convergence
<ol>
<li>the process of merging technologies into new &#8216;tools&#8217;</li>
<li>devices can interact with existing and other technologies leading to function.</li>
<li>speeds up transitions</li>
</ol>
</li>
<li>Moore&#8217;s Law
<ol>
<li>the number of transistors per square inch had doubled every year since their invention</li>
<li>we see more and more advances in technology&#8230;more and more technological transitions</li>
</ol>
</li>
<li>If today a graphic designer combines art and technology to communicate, then our job truly lies between technology and its people, in that transition.</li>
</ol>
<h3><b>II. The &#8216;New Reader&#8217;: the new user.</b></h3>
<ol>
<li>How do we read online?
<ol>
<li>Eye-tracking studies</li>
<li>fixations&#8217;</li>
<li>Dominant reading pattern: “F is for Fast”.</li>
</ol>
</li>
<li>Print vs Screen.
<ol>
<li>Statistics: 55% of words print / 44% online</li>
<li>Line is merging.</li>
</ol>
</li>
<li>excessive selectivity</li>
<li>&#8216;information foraging&#8217;
<ol>
<li>skimming for something very specific</li>
<li>search engines</li>
</ol>
</li>
</ol>
<h3><b>IV. Fragmentation and Displacement</b></h3>
<ol>
<li>The web is a place of travel
<ol>
<li>Jessica Helfand “Dematerialization of Screen Space” 2001.
<ol>
<li>Displacement</li>
<li>The role of the view-port</li>
</ol>
</li>
</ol>
</li>
<li>Wiewers are ‘moving targets’</li>
<li>The concept of space in a space-less environment.</li>
<li>Hypertext&#8217;s effect on the authors vision and sequence: displacement.</li>
</ol>
<h3><b>V. Sensemaking</b></h3>
<ol>
<li>Define HCI, UCD, Personas, and story-elements.</li>
<li>cognitive gap, a &#8216;gap&#8217; that occurs in a individuals experience when attempting to make sense of observed data, between knowledge and understanding.
<ol>
<li>Bridging this gap requires the design of interactive systems made for sense-making.</li>
</ol>
</li>
<li>Sensemaking for the purpose of this essay is the process by which people give meaning to experience.</li>
</ol>
<h3><b>VI. Actions and Interactions</b></h3>
<ol>
<li>technical aspects of actions and interactions between the real world and the interface.
<ol>
<li>actions like drawing, writing and tools like pens and pencils and there effect on cognition.</li>
<li>physical movements that are compatible for augmentation.</li>
</ol>
</li>
<li>external devices and controllers.</li>
<li>physical-digital interactions resulting in contextually relevant digital information.</li>
</ol>
<h3><b>VII. Navigation</b></h3>
<ol>
<li>Current navigation standards
<ol>
<li>Hierarchical navigation</li>
<li>Global navigation</li>
<li>“home&#8221; link and anchor points</li>
<li>the concept of consistency</li>
</ol>
</li>
<li>Wayfinding
<ol>
<li>The web lacks a sense of scale and movement.
<ol>
<li>Lack of familiar landmarks</li>
<li>Displacment: “Beaming” into a new place</li>
<li>The “journey” itself provides no information</li>
<li>No clear sense of direction.</li>
<li>This lack of abstract wayfinding is what makes the link home so crucial in web design.</li>
<li>This lack of environmental legibility on-screen results in a lost-in-space feeling</li>
<li>calls for the easy-to-understand navigational cues we use off-screen.</li>
</ol>
</li>
<li>Four components of wayfinding
<ol>
<li>Orientation: Where am I am right now?</li>
<li>Route decisions: Can I find the way to where I want to go?</li>
<li>Mental mapping: Where have I been and where should I go next?</li>
<li>Closure: Can I recognize that I have arrived in the right place?</li>
</ol>
</li>
<li>Five types of elements.
<ol>
<li>Paths: Familiar streets, walkways, subway routes, bus lines.</li>
<li>Edges: The physical barriers of walls, fences, rivers, or shorelines.</li>
<li>Districts: Places with a distinct identity, such as New York or Chinatown.</li>
<li>Nodes: Major intersection or meeting places, such as the clock in Grand Central Terminal.</li>
<li>Landmarks: Tall, visible structures that allow you to orient over long distances.</li>
</ol>
</li>
<li>The Screen elements.
<ol>
<li>Paths: Create consistent, well-marked navigation paths.</li>
<li>Edges: The physical edge of the browser or view-port.</li>
<li>Regions: Create a unique but related identity for each site region.</li>
<li>Nodes: Don’t confuse the user with too many choices on home and major menu pages.</li>
<li>Landmarks: Use consistent landmarks in site navigation and graphics to keep the user oriented.</li>
</ol>
</li>
<li>Consistency: the golden rule of interface design and wayfinding.
<ol>
<li>Paradox:if everything looks the same, there are no edges.</li>
<li>How can you tell where you are or when you have moved from one space to another?</li>
<li>Page grid: flexibility to create identifiable regions and edges within the larger space.</li>
</ol>
</li>
<li>Region boundarys and Paths.
<ol>
<li>Orientation cues</li>
</ol>
</li>
</ol>
</li>
<li>Spatial Navigability
<ol>
<li>spatial navigation and the effect CSS has on semantic structures.</li>
<li>spatial awareness</li>
<li>the role of the grid system</li>
</ol>
</li>
</ol>
<h3><b>VIII. Context</b></h3>
<ol>
<li>Context
<ol>
<li>any information that can be used to characterize the situation of an entity, where entity means a person, place, or object, which is relevant to the interaction between a user and an application, including the user and the applications themselves.</li>
<li>concept of context-awareness as a means to provide relevant information and/or services to the user.</li>
</ol>
</li>
<li>Spatial contextual awareness
<ol>
<li>Spatial contextual awareness connects contextual information to users or objects and devices.</li>
<li>the relationship between and synthesis of information garnered from the spatial environment, a cognitive agent, and a cartographic map.</li>
<li>screen-space and user experiences.</li>
</ol>
</li>
<li>Contextual cuing
<ol>
<li>subconscious awareness of contextual cues in wayfinding and sense-making.</li>
</ol>
</li>
<li>Interface apparency
<ol>
<li>Interface apparency refers to the degree to which the user interface enables a user to understand hidden contingencies within a computer system;
<ol>
<li>how easy it is for a person coming upon an interface to understand the sequence of steps to perform a complex action using that interface.</li>
</ol>
</li>
<li>A call to keep it simple and natural.</li>
</ol>
</li>
</ol>
<h3><b>IX. Designs control over sequence</b></h3>
<ol>
<li>Sequence Control
<ol>
<li>concepts of sequence</li>
<li>how design can maintain control over narrative with depth</li>
<li>the concept of logic</li>
</ol>
</li>
<li>Linearized Structures
<ol>
<li>benefit of linear structures in both a spatial context and for sense-making.</li>
</ol>
</li>
<li>Linear Navigation
<ol>
<li>current linear navigation systems.
<ol>
<li>Linear Navigation can be referred to as program control where the learners do not have control over sequence</li>
<li>Non-Linear Navigation can be referred to as Learner control over sequence of instruction.</li>
<li>Linear Reciprocal Spatial Navigation</li>
</ol>
</li>
<li>Linear Reciprocal Spatial Navigation adaptability to story telling.</li>
<li>When these systems should be used</li>
</ol>
</li>
</ol>
<h3><b>X. The Single-Space Site</b></h3>
<ol>
<li>Benefits of the single-page site
<ol>
<li>Experience control</li>
<li>Performance benefits</li>
</ol>
</li>
<li>Regions: semantic sectioning.</li>
<li>Linear Logical Navigation</li>
</ol>
<h3><b>XI. Rematerializing Dematerialization</b></h3>
<ol>
<li><b>Rematerialization</b>
<ol>
<li>Dematerialization of space represents the separation of physical space and social/information space.
<ol>
<li>This &#8216;dematerialization&#8217; happens because of our body, it ties us to reality in a way that cant be broken and thus this also ties into &#8216;places&#8217; and &#8216;spaces&#8217;.</li>
</ol>
</li>
</ol>
</li>
<li>Spatial metaphors and awareness help our bodies travel with us through virtual space.
<ol>
<li>Reducing fragmentation and displacement with wayfinding and &#8216;travel&#8217; and relating functions to actions begin to &#8216;rematerialize&#8217; screen space.</li>
</ol>
</li>
<li>Skuomorphing
<ol>
<li>concept of skumophisum and its roll in rematerializing space.</li>
</ol>
</li>
<li>ZUIS: Zoom-able User Interfaces</li>
<li>Spatial cognition.
<ol>
<li>Establishing a Mental Model
<ol>
<li>cognitive advantages to spatial sites</li>
<li>mental models</li>
<li>affordances</li>
<li>mapping</li>
<li>sense-making.</li>
</ol>
</li>
<li>User relationships with controllers</li>
</ol>
</li>
</ol>
<h3><b>XII. Spatial perception affords technological interaction and learning experience.</b></h3>
<ol>
<li>Methods
<ol>
<li>Scrolling</li>
<li>Navigation</li>
<li>Regions</li>
<li>Language</li>
<li>View-port</li>
</ol>
</li>
<li>Controllers</li>
<li>Examples
<ol>
<li>Current Systems
<ol>
<li>Prezi</li>
<li>Impress</li>
<li>Parallax</li>
<li>Single-Space</li>
</ol>
</li>
<li>Prototype Testing</li>
</ol>
</li>
</ol>
<h3><b>Conclusion.</b></h3>
<p>We have been trained to transfer ideas through through space, it is where we are, and what we know. We tend to think of navigating a website as clicking from page-to-page via some kind of global navigation controlled through an extended input device. By nature, the web is a chaotic place where users beam from page to page at will. Understanding the natural ways people navigate off-screen informs interaction designers of methods that actualize onscreen space. This deeper understanding of spatial experiences embrace our relationships with screen surface enabling sensemaking and reducing the fragmentation encountered when navigating on-screen information.</p>
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		<title>Further iterations of thesis statement</title>
		<link>http://blog.scad.edu/rforbe20/2013/03/14/thesis-statement-2/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/03/14/thesis-statement-2/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 20:04:19 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Thesis]]></category>
		<category><![CDATA[Unit 8]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=234</guid>
		<description><![CDATA[The increasing use of screen based devices is leading to the fragmentation of information, causing cognitive changes in comprehension, and the abstraction of space. Understanding the natural ways people navigate off-screen space informs interaction designers of methods that actualize onscreen &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/thesis-statement-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>The increasing use of screen based devices is leading to the fragmentation of information, causing cognitive changes in comprehension, and the abstraction of space. Understanding the natural ways people navigate off-screen space informs interaction designers of methods that actualize onscreen space. This study will demonstrate that spatial experiences enable sensemaking and reduces the fragmentation encountered when navigating on-screen information.</p>
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		<title>Peer Critiques of Thesis Statements</title>
		<link>http://blog.scad.edu/rforbe20/2013/03/14/peer-critiques-of-thesis-statements/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/03/14/peer-critiques-of-thesis-statements/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 20:02:36 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Unit 6]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=232</guid>
		<description><![CDATA[Thanks to Louise, Matt, and Pete&#8217;s comments I have revised my statement yet again. Louise asked me some very thoughtful and surprisingly difficult questions last night. I sat down and attempted to answer them&#8230; &#8216;dematerialization of space&#8217; versus &#8216;re-materialization of &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/peer-critiques-of-thesis-statements/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Thanks to Louise, Matt, and Pete&#8217;s comments I have revised my statement yet again. Louise asked me some very thoughtful and surprisingly difficult questions last night. I sat down and attempted to answer them&#8230;</p>
<h2>&#8216;dematerialization of space&#8217; versus &#8216;re-materialization of space&#8217;: you need to clarify these for me further. Please explain them. I think there is a better way to describe what you are saying.</h2>
<p>Out of all the questions asked, this is the hardest to explain, and I think that alone justifies your questions and conclusion that there may be a better way to say what I am saying. In a nutshell, dematerialization of space represents the separation of physical space and social/information space. A proper explanation would lend up being wordy, so I will abstract it for the sake of time and space.</p>
<p>Real world human interactions are channeled through technology reducing human interaction to function. A obvious example, x&#8217;s and o&#8217;s are not hugs and kisses. Dematerialization happens because of our body, it ties us to reality in a way that cant be broken and thus this also ties into &#8216;places&#8217; and &#8216;spaces&#8217;. Wayfinfing road into the world wide web through a spatial metaphor, navigating a space populated by places we call sites. Cyberspace is a space, a place to interact and act. But this space is disconnected from the body.</p>
<p>Cyberspace is essentially a reduction of reality, or the dematerialization of space, and this reduction causes online media to dehumanize it&#8217;s very real users. The thing is, there is something in humans that thinks about things in terms of where we are. Our bodies are in three dimensional space making it the first frame we push stuff through in terms of perception regardless of how flat and space-less a screen can be. Even Gibson who defined this &#8216;space&#8217; as &#8216;cyberspace&#8217; states that it no longer describes our current relationship with technology. He now argues that “there are not two separate realities — one of atoms and one of bits — but one blended or augmented reality where atoms and bits interact and continuously influence one another.” Rematerializing this on-screen space is the process of merging physical space and information space. My theory is that spatial metaphors and awareness help our bodies travel with us through virtual space. Reducing fragmentation and displacement with wayfinding and &#8216;travel&#8217; and relating functions to actions begin to &#8216;rematerialize&#8217; screen space.</p>
<p>Sorry this still turned out so wordy&#8230;I am looking for a better way to describe all this.</p>
<ul>
<li> Disconnect vs. connect</li>
<li>abstract vs concrete</li>
<li>detachment vs. attachment</li>
<li>separate vs connect</li>
</ul>
<h2><em>where are you sourcing the bulk of your research?</em></h2>
<p>HCI – human computer interaction</p>
<h2><em>what discipline specifically?</em></h2>
<p>Web Design – UI – user interface – UX – user experience</p>
<h2><em>Can you clarify the connection to graphic design in this statement?</em></h2>
<p>Yes, I am guessing through your next two questions&#8230;</p>
<h2><em>Are you basing your statement on ‘mental models and affordances’?</em></h2>
<p>Yes, with a focus on spatial awareness/sense.</p>
<h2><em>If so, how is this going to add to the present discourse?</em></h2>
<p>As Michele once put it, that&#8217;s the rub.</p>
<p>As I stated, the bulk of my research is in HCI. In that light, mental models are beliefs about how a system works and the theory that users interact based on those beliefs. The primary objective of HCI is usability, and the closer the designed or &#8216;represented&#8217; model comes to the users mental model, the easier the user will find the system to use. Now affordances are very important to my thesis primarily because they represent the properties of the world that align with user interactions. There are two types of affordances I am concentrating on, physical and perceived. I mention this because current HCI assigns physical affordances to product/mobile design and perceived affordances to the desktop, im assigning them both to the screen. Another HCI term is mapping; natural mapping is a process of using physical analogies to achieve instant comprehension. More so then that, I am examining user relationships with controllers, specifically the movement and result loop in the real world. Now back to mental models, these allow users to comprehend and more importantly remember the mappings between actions and interactions or the result of an action, this is building a cognitive map. To wrap up, people like to understand how something works, why it works, and where they are working; spatial metaphors in design can help users establish a &#8216;real&#8217; model.</p>
<h2>Natural vs. innate</h2>
<p>After closely looking at the relationships of these words I have since decided to stick with natural as innate is more specific to inborn skills.</p>
<h2>&#8216;cognitive gap&#8217;</h2>
<p>Matt stated that &#8216;cognitive gap&#8217; was vague, and seeing that he was not the only one, I decided to tackle that phrase. Rather then wrapping all this up in the phrase &#8216;cognitive gap&#8217;, I have adopted the word &#8216;sensemaking&#8217;. Sensemaking is the process by which people give meaning to experience. Sensemaking is a HCI term that refers to the &#8216;cognitive gap&#8217; that individuals experience when attempting to make sense of observed data.</p>
<h2><em>So in the end I have this&#8230;</em></h2>
<p>The rapid growth of screen technology is fragmenting information, causing cognitive changes in comprehension, and the abstraction of space. Understanding the natural ways people navigate off-screen informs interaction designers of methods that actualize onscreen space. This study will demonstrate that designing a familiar spatial experience enables sensemaking and reduces the fragmentation encountered when navigating on-screen information.</p>
<h2><em>Now Pete found the &#8216;A then B is C so D&#8217; approach so here is that revised version.</em></h2>
<p>The abstraction of space caused by screen technology is fragmenting information, highlighting design&#8217;s increasingly important role in navigating users through on-screen space. Understanding the natural ways people navigate off-screen informs interaction designers of methods that actualize on-screen space. This results in spatial experiences that are both familiar and logical, enabling sensemaking and reducing the fragmentation experienced when navigating on-screen information.</p>
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		<title>Thesis Statement</title>
		<link>http://blog.scad.edu/rforbe20/2013/03/14/thesis-statement/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/03/14/thesis-statement/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 19:59:17 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Thesis]]></category>
		<category><![CDATA[Unit 6]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=230</guid>
		<description><![CDATA[Submitted Version The rapid growth of screen technology is fragmenting information, causing cognitive changes in comprehension and the dematerialization of space. Understanding the natural and innate ways people navigate off-screen informs designers of methods that rematerialize onscreen space. This study &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/thesis-statement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h2>Submitted Version</h2>
<p>The rapid growth of screen technology is fragmenting information, causing cognitive changes in comprehension and the dematerialization of space. Understanding the natural and innate ways people navigate off-screen informs designers of methods that rematerialize onscreen space. This study will show that designing a familiar spatial experience narrows the cognitive gap encountered when navigating on-screen information.</p>
<h2>Version I am playing with</h2>
<p>The dematerialization of space caused by screen technology is fragmenting information, highlighting design&#8217;s increasingly important role in navigating users through on-screen space. Understanding the natural and innate ways people navigate off-screen informs designers of methods that rematerialize on-screen space. This results in spatial experiences that are both familiar and logical, narrowing the cognitive gap experienced when navigating on-screen information.</p>
]]></content:encoded>
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		<title>Interview</title>
		<link>http://blog.scad.edu/rforbe20/2013/03/14/interview/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/03/14/interview/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 19:57:20 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Thesis]]></category>
		<category><![CDATA[Unit 6]]></category>
		<category><![CDATA[Unit 7]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=227</guid>
		<description><![CDATA[Patrica Joan Interviewed 2/23/13 Patrica has forty-three years experience in the teaching profession and holds both a Master of Science Degree and Bachelor of Science Degree in Education from the University of New England/Central Connecticut State University. She also has &#8230; <a href="http://blog.scad.edu/rforbe20/2013/03/14/interview/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h2><b>Patrica Joan<b> </b></b></h2>
<p><b><b></b></b>Interviewed 2/23/13</p>
<p>Patrica has forty-three years experience in the teaching profession and holds both a Master of Science Degree and Bachelor of Science Degree in Education from the University of New England/Central Connecticut State University. She also has her +30 and participated in the National Writing Project specializing in behavioral coursework and literacy. Patrica has taught in New Britain Public Schools since 1970 teaching grades 2-5. Within this position Patricia implemented research-based theories and strategies that foster academic achievement. Aligned curriculum instruction to state and district standards. Differentiated instruction and provided intervention. Developed literacy in students by focusing on comprehension in reading and writing. Encouraged high expectations in students by focusing on higher level thinking and comprehension skills. Provided on-going assessment of student performance to direct instruction and increase student achievement. Beyond teaching, Patrica lead the Project Arise After-School Program that developed students’ reading vocabulary and reading comprehension. This program promoted literacy in students by exposing them to literature, meaningful activities, and thoughtful discussions. She has also taught in the Summer School Program for the past twelve years and worked with Smarties Tutoring Services in the Reading Tutorial Program providing reading and writing instruction while promoting literacy in students by focusing on constructing meaning, communication, and self-understanding. She also lead the CMT Tutorial Program providing instruction in reading, writing, and mathematics skills necessary for success on the Connecticut Mastery Test.</p>
<p><span style="color: #4c4c4c"><i>The past several years there has been a lot of talk that the internet is causing a &#8216;cognitive gap&#8217;. Have you noticed any changes in your students with the rise in technology? </i></span></p>
<p>Yes. Give them paper and pencil and they are bored to stiff &#8211; but put it on screen &#8211; they love it.</p>
<p><span style="color: #4c4c4c"><i>What kinds of opportunities does the screen offer?</i></span></p>
<p>They have access to a lot of online resources. Even in my class room we have CMT prep sites that they work on in class and at home. I can give them assignments and feedback while they work. We even do our testing online, SRI reading levels for example or Think Central and Read About all tie into the generations love of technology. Each student has a user-name and password. We go to the lab to work and they take that work home. It is all related to practice and reinforcement. We are doing a lot of testing on reading online at school this year. The CMT test is even scheduled to go online in 2014 under a new name because it is showing they test higher on screen.</p>
<p><span style="color: #4c4c4c"><i>Overall would you say moving to the screen has helped?</i></span></p>
<p>If used properly it only helps. Readabout put out by Scolastic measures comprehension and vocabulary. River Deep or better yet BTL, Break Through to Literacy, we use from k-3 has shown significant improvements in literacy.</p>
<p><span style="color: #4c4c4c"><i>I first heard of PowerSchool last year, I am curious how you feel the new report card system changed the value of that data?</i></span></p>
<p>Right now we all use PowerSchool and that has changed the report card system.</p>
<p><span style="color: #4c4c4c"><i>Did PowerSchool change the meaning of grades?</i></span></p>
<p>Yes and it does effect the children as well, I can now monitor there progress. Assessments generate standards automatically. I can also get access to more then my class, to the entire grade or even district. We call it data driven instruction. PowerSchool is providing us with a clear data tool to guide our instruction. We have five specific standards, 1 below grade level, 2 approaching grade level, 3 on grade level, and 4 above grade level. It does not however always paint a true picture and I have to do a lot of overrides.</p>
<p><span style="color: #4c4c4c"><i>I imagine working in inner-city schools, every student does not have a computer at home, how do you address that?</i></span></p>
<p>That is a very big wall we face and I believe it holds us back. Not all students have computers at home. These past few years we have been providing opportunities after school and asking if parents can bring there child to the library. I teach what we call the CMT League after school and we also have Read About after school programs as well. These allow students time in the labs before they go home.</p>
<p><span style="color: #4c4c4c"><i>Are your students more likely to do the assignments you assign online vs on paper?</i></span></p>
<p>I am not sure if it is where I am but they are more interested in reading and math on screen. MathPlayground is a site I have had great success with as it resembles a game – games on the computer &#8211; they love it.</p>
<p><span style="color: #4c4c4c"><i>Speaking of gamification, is it common practice to provide both linear and global approaches to lessons?</i></span></p>
<p>Some things have to take sequence, like reading. Knowledge is built step to step. Science is more global, they seem much more interested in a global approach when it comes to how something big works. I would say it depends on what your teaching and the students.</p>
<p><span style="color: #4c4c4c"><i>Do you find one method to be favored or more successful then the other?</i></span></p>
<p>Some are more tactile, visual, or auditory. Overall students are more visual.</p>
<p><span style="color: #4c4c4c"><i>In terms of visuals, do you mean presentations or video?</i></span></p>
<p>It is funny you ask that. No, movies are not allowed, no matter how educational. Our superintendent banned them several years ago.</p>
<p>Right now we are reading Bridge to Terabithia. This year with the iPad, I have been actually showing them clips of the movie as they are reading. This is making the novel much more interesting for the students and it allows them to compare and contrast the movie and the novel. It brings it to life. Its beautiful, the kids are intrigued.</p>
<p><span style="color: #4c4c4c"><i>Banned movies, I have to ask why?</i></span></p>
<p>Statistically 2/3 of our students are below grade level, this has really put emphasis on academics. Just like anything in life people abuse it. For so many years teachers left substitutes movies to show in their absence and now we all pay the consequence.</p>
<p><span style="color: #4c4c4c"><i>Over the years have you noticed students favor one over the other?</i></span></p>
<p>A lot of our instruction is guided by the DRA, a reading assessment where we use both fiction and non fiction material. It is always in paper and pencil, this year they are doing it on the iPad. We have not gotten iPads for every student but the superintendent is pushing for it. Currently it is done individually on the classrooms/teachers iPad &#8211; with the teacher and student one on one.</p>
<p><span style="color: #4c4c4c"><i>After viewing the the prototypes I sent you, do you have anything to add from your 43 years of experience?</i></span></p>
<p>Spatial sense or awareness is very important to certain math concepts for example. You mentioned fragmentation when showing me the example with the wire face, and I think you make a solid point. The access of information kids have today seems to empower them. I don’t want to say they have a bad attitude but we have to engage them or they simply wont perform. When I was growing up we learned what the teacher planned on us learning, students are much more selective, they need a reason to learn. I wonder if this has to do with what you mentioned regarding the new reader, and their selectivity.</p>
<p><span style="color: #4c4c4c"><i>Information forging, yes. As we talked about before, I favor the single-page or space site for I think it gives purpose to forging. After experiencing this, do you feel it awards learning. </i></span></p>
<p>I never thought about on-screen space, I am 65 years old and so are my computer skills. But along the lines of your topic, we set up stations we call centers and within that space we conduct specific activities. Classroom space is very important to learning. I definitely think that such organization helps cognition. Students seem to get into the correct mentality for the corresponding subject<b>.</b></p>
<h2><b>Interview Process Reflection</b></h2>
<p>The interview process is new to me and was both a frustrating and productive learning experience. Since I thought I had more candidates (5) then I could interview, I held both users and my most valuable interview for spring (when I hope my ideas are clearer). That decision left me with four interviews. Due to the historic snow storm we had, the board of ed moved up their vacations causing havoc on scheduling and two interviews fell though this week. Luckily Patrica meet with me this evening and we had a lovely conversation. My second interview will happen next week. Lesson one, expect the unexpected.</p>
<p>The interview I did have with Patrica lasted around forty minutes and was more of a conversation then a traditional interview. I emailed my questions to her Monday along with four working examples and my paper draft and she came prepared with a wealth of information. Rather then ask her the questions again, we talked about her experience and basically had a conversation regarding what she got out of my questions, essay, and presentations.</p>
<p>Having been a fifth grade teacher for 43 years Patricia had a very unique perspective on how technology has influenced the classroom. I originally envisioned her telling me stories from the 70&#8242;s before technology came and ruined everything. This was not the case and was surprised to hear her positive thoughts and embracing attitude. Although I did get many &#8216;don&#8217;t quote me on that&#8217; answers.</p>
<p>I sent her several projects I have been working on that use spatial awareness and linear structuring to achieve sense-making. This helped significantly as she could really grasp what I was working toward and reference examples. The largest part of our conversation surrounded how the education system is currently using technology. My topic is not specifically in education, but the experience she shared with me is vital to understanding user cognition and the problem itself. At the end she was happy to offer her future assistance and shared her user name and password so I could see the systems she referenced. She also invited me to visit her classroom to observe both lessons and computer lab activities.</p>
<p>What I found to work best in this situation was to listen and form questions and responses that she felt were important. In other words, I let her lead me to lead the conversation. She was vary passionate about teaching and I let that passion roam free for the most part. The questions I sent her were informative but it was the questions that came from her answers that proved to be most valuable.</p>
<p>Her age and technological skills made for an interesting hurdle as she was not aware of any of the jargon we use daily. She actually told me that her students teach her more about the computer then she could ever teach them. The biggest challenge was transcribing the conversation, I wrote down her responses by hand in a note like formation and immediately after ending our conversation filled in the blanks and short hand. This worked fine except I concentrated on her words so much I was unable to write what I said. I had downloaded an app to record the conversation but alas it did not work. I know now I will need a much better plan for my next interview.</p>
<p>Overall I got a lot of considerations, access to current learning systems, a opportunity to visit the classroom, and a fantastic quote,</p>
<blockquote>
<p align="CENTER">“<i>Give them paper and pencil and they are bored to stiff &#8211; but put it on screen &#8211; they love it!”</i></p>
<p align="CENTER">
</blockquote>
<h2 align="LEFT"><b>The Results</b></h2>
<p align="LEFT">There were times I doubted my decision to interview educators, explaining complex design ideas are difficult between designers let alone across disciplines. However, at the close of this interview, taking the middle ground proved valuable beyond measure. Patrica&#8217;s experience allowed me to travel through time; she taught children from 1970 up until today. She witnessed how technology transformed the education system and society. At the heart of my thesis lies combining and/or transitioning from the old to the new. Her integration of visual media and traditional reading of Bridge to Terabithia exemplifies how a merge of old and new can engage readers and learners. The &#8216;cognitive gap&#8217; I saw and attacked is not a wall but a generation gap. Her students would much rather read on screen then in print. The screen is not avoided but embraced, in fact she aligned with my opinion that the screen is the center of experience.</p>
<p align="LEFT">Our discussion on sequence was equally as valuable. It is interesting that different subjects warrant different controls of sequence. Linear learning and global learning are not favored but combined to meet the needs of everyone. Together they provide an experience that crosses generations, cognition, and the abilities of learners or users. More and more we are seeing statistics that show the majority are visual learners.</p>
<p align="LEFT">I wondered if she would say that students were overexposed to information but instead she worded it as they were empowered by information. She reenforced the theory of selectivity, that engagement is just as important as the information itself. That without engagement there was no performance to even measure. I thought of Roberto when she mentioned gamification. My topic has lead me into gamification since research shows its effect on spatial reasoning and motor skills.</p>
<p align="LEFT">Patrica was very open to help in any way she could. The access to current learning systems she provided is invaluable to my thesis. The systems currently in use more often then not follow a linear and logical structure, and it was a great opportunity to try them for myself. I aim to bring such systems to the browser and activate spacial cognition. It also struck me that these systems are what the current generation is growing up with and learning on. The analogy of &#8216;classroom space&#8217; sparked my interest, and I hope to use this analogy to explain my own ideas.</p>
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		<title>UX Design for Ericca</title>
		<link>http://blog.scad.edu/rforbe20/2013/02/13/ux-design-for-ericca/</link>
		<comments>http://blog.scad.edu/rforbe20/2013/02/13/ux-design-for-ericca/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 23:02:27 +0000</pubDate>
		<dc:creator>Rhett Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.scad.edu/rforbe20/?p=225</guid>
		<description><![CDATA[UCD or user centered design, is probably the most go-to method today in UX/UXD or user experience design. In fact these terms are ofter interchanged and bundled up as the same thing. They are indeed very different. UX is the &#8230; <a href="http://blog.scad.edu/rforbe20/2013/02/13/ux-design-for-ericca/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>UCD or user centered design, is probably the most go-to method today in UX/UXD or user experience design. In fact these terms are ofter interchanged and bundled up as the same thing. They are indeed very different. UX is the discipline that embodies what we do, experience as an objective. UCD is the, well a, process, how we do it.<br />
<span id="more-225"></span><br />
The UCD process is easy to define. Step one is research into the “users” world to gain an understanding of what they do and how they do it, the most important step. Next, is the conceptual stage of ideation where we address the needs found in the research stage. Once we have that idea or concept we move on to prototypes and evaluation. Lastly we test and repeat the process. Obviously this is a crude and to the point explanation but it provides an idea of what current UX designers are doing. With that said UCD is not the only process, its just widely used and highly supported, in my opinion its just another catch-all term.</p>
<p>The are also development processes that we go though while prototyping/building a ux, like PE or progressive enhancement. Now there was a very supported method called graceful degradation that actually resembled print designs process, it called for building the layout first and making it degrade throughout devices. Smartphones are responsible for killing that processes and then we all got on the mobile first approach, this was based on early phones that did not support JS or media queries. Mobile-first is creating a bare bones site and enhancing it for smart phones and PC. Then came along RWD or responsive web design largely due to advances in mobile tech. RWD lead to the process known as PE or progressive enhancement. It shares all the processes that preceded it. We design a bare-bones site for the lowest supported device and enhance up, the opposite of graceful degradation. PE allows the site to actually ask the device what it can do and then loads supported features, it can be seen as layering of technology to improve the look/function of a site. This creates UX&#8217;s that span across users and technology.</p>
<p>I am going to paste in something I wrote a few weeks ago because this process seems most related to your research.</p>
<p>The current most trend is that of the persona method, originally used to develop IT systems, it has adapted to fit many other contexts. I honestly think it takes the back burner because it is near impossible to explain. A persona is a description of a fictitious person. As readers we engage with characters, we have a complete description of a “human” that we relate to. This evokes empathy. Empathy leads us to create solutions based on the needs of the user. This is the benefit of persona descriptions, we gain understanding and empathy outside of our realities. It is the balance of data and knowledge that make the persona method a “defense against automated thinking” in design. These personas evoke empathy with users and prevent designers from projecting their own needs and desires. A persona is only successful when the reader can imagine the person, understand their needs and desires, and predict their actions. This makes the persona a form of storytelling with a focus on evoking empathy for the purpose of identification.</p>
<p>Experience to me is an incident that we as viewers try and gain understanding in, extract meaning from. So a narrative in a sense is organized meaning. Organization can be seen like a story, organized sequences using linear or logical structures. We create narratives from story elements. Understanding like most things is a matter of perception, it is an inter-subjective process of creation. A great example of this concept: “The woman takes the knife. The man hits the woman. We infer a causal connection between the two elements of action, and we assume that the two actions will spur further action. The narrative becomes different if the story-elements are the same, but are presented in reverse order, as in this example: The man hits the woman. The woman takes the knife.”</p>
<p>In a sense the persona method is a humanistic psychological approach, this is your phenomenology, or meaning and value. I was reading the other day about personas and the article lead to the question, what is usability? And the author stated that it was as complicated as asking what is beauty? In a nutshell usability is a catch-all concept that embodies years of designing with the intent to make tech easier to use.</p>
<p>Now a &#8220;shared experience&#8221; or  co/group-experience to me are experiences that are socially constructed and adaptable. I mentioned personas because of its ties to storytelling. Stories grab our empathy or attention by the elements the reader resonates with, a shared experience. This puts a great deal of weight on the research stage of the process. It is putting a human face on cold heartless data. So personas need to look at the similarities of stories and group them. This shows actions, behaviors, motivations, conflicts, and overall puts the data or research into a human context specific with your users. User stories spark solutions and thus experiences.</p>
<p>I could go on forever but I will leave it hear and await your response to say more!</p>
<p>Best,<br />
Rhett</p>
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