Like the other big names in the design realms, Richard Buchanan, Ph.D., brings to light the marriage of business and design thinking. He also talks about what is taking place at Weatherhead School of Management. Though this video was uploaded almost a year ago, I think there are some brilliant points he makes. Among these points, he illuminates the importance of design inquiry in business and academia. He asks where we will find growth in regions where there is industrial depletion. The answer is to teach design thinking which may lead to creation of new kinds of industries.
He also talks about how many manufacturing industries now find themselves in the service industry. I can’t help but notice the connection of their realization with that of Gilmore and Pine’s child “The Experience Economy: Work is Theatre and Every Business a Stage.” This connection lies in recognizing how services and products relate to customer experience (I’ll further explore this topic soon enough because there is a lot to it). I recently watched Gilmore’s speech about the identification of experience as being the new industry in economic evolution. I also had the opportunity to speak with him afterwards in a roundtable discussion.