MARC BY MARC JACOBS a brand that is recognizable by the bright spot
Branding is the building of a distinctive image, it is a word or symbol that identifies the source of goods and services and differentiates it from competitors. We see branding everywhere wether it be on trucks like Fedex, or cars like Toyota or Ford, or on clothing like Hudson or Gap. Branding goes along way with distinguishing, it is a reference to a store or label or designer it may impress or capture a customer and influence their perceptions of a brand.
There are different forms of brands multinational brands or global brands the span geographic boundaries and my be available to stores throughout the world. They create a wide distribution of stores and there image for example we may see Deisel in Ny and then again in California. It is the availability stores make themselves to the consumer.
Within a multinational brand there a designer brands which bear the name of the original designer like Manolo Blaknik, or a private label, or national brands like NINEWEST, or hanes, or even luxury brands for the high end customer. Branding truly hits every target market weather it be more national recognized or privately recognized the customer loyalty is there.
Truly branding spreads it is what we as the consumer recognize first and what most of us look at last. It is the brands job to create customer loyalty, brand loyalty, and store loyalty for themselves and brands we remember and continue to give repeat business too are the ones we know strive for the margins we set for them. We as the consumer set the brands up with success or failure.
“I’m a designer living in this world who loves fashion… I’m attentive to what’s going on in fashion… I’m influenced by fashion… I have never insisted on my own creativity… I have my interpretations of ideas… Anybody who’s aware of what life is in a contemporary world is influenced by other designers.” ( Fashion Now pg. 200 – Karizadeh and Foley, B., 2007, Sept 13, pg. 2)
Fashion an evolution of style that I have touched on before. I was given a brief to discover and research a new and upcoming designer. Hmmm… The first look was to brands I know, have heard of, or have created some connection with. But thats not fun. New. It is truly inspiring to see all the new emerging designers. A wide range of style and technique, silhouette and aesthetic. Being an art student the innovation that these new individuals are creating is an inspirational. Sure we can look at the old silhouettes of the 1960′s or going back further to the Roman and Byzantine era where clothing originates and ideas to today are sparked from. Designers can remake and create but individuals such as Nicholas K, Erin Ferthston, Peter Pilato, Swash London, to name a few and among many more, all have created a new look and feel to fa
Fashion will always continue to replica, rework, reinterpret and incorporate new ideas and inventions. The idea is to always, be the new, be the next idea, not the old. The value of studying recent decades of historic fashion creates the understanding of newer fashions and the evolution that is scene through the eras. As new designers rise and design houses continue to send collections down the runway we see reinterpretations of historical influences everyday. Sure inspiration comes from what is around us and things we see and new inventions of innovations. But the foundation is in our history. For example we see designers like Vivvenne Westwood a inspired designer who falls in love with the streets of london her history began with street and couture, her experimentation and mix matching ideas with no rules can be seen in todays designers and in the Metropolitan Museum with a section of “Chaos to couture.” And in her work we can see the inspiration she gained form the 18th century from designers like Dior who created the english gentleman look. We see Westwood send new gentleman suits down the runway with new innovative patterns and styles.
Another designer example is Charles Worth. He began his house and collections with the use of crinoline, and bustles he would be the first to have live models displaying his clothing and the first to create tags and branding. He now has set the standard for ever designer wether it be in there branding or there 4 season runway collections viewed on the runway. As we can see fashion has reinterpreted even the simplest and most well known fashion elements. Branding a key to today’s fashion.
Not stopping there we see reinterpretation in the current high low dress. First begun by designer Balenciaga known as the trapeze hem we now know it as the high-low dress.
Reinterpretation is around us everywhere by looking to historical influences we are able to see connections and influences on todays fashion. Fashion in a re-innovation of mimicked fashion from previous eras. It is how we can make something new from the old.
This week I will close out with that statement inspiration is around us everywhere. As I finish up with a current research project on a 1960′s designer, Paco Rabanne. I have scene inspiration from generation to generation. I was able to look into the 1960′s learning about an era influenced by media, political events, the space age, optical art and pop art. The inspiration that drove designers like Rabanne to create collections based on the world around them. Rabanne would become a man that overturned the common belief that clothes had to use conventional materials. He created garments made of metal, aluminum, paper and plastic. He gave women of this era a strength, power, and an independence that had never been given before. Not only did he create garments that would later inspire fashion and the world today but he created the 1st runway show to have music and display black models on the runway. Today, we are able to see his inspiration fall into new current young designers and design houses already created. His work continues to push the boundaries of today forcing designers to look beyond the ordinary silhouette of a garment and forces them to think deeper in how to make something different.
The intersection of fashion and unconventional materials that Paco Rabanne connected was risk that designers had not taken yet. He exposed the body’s vulnerabilities and adaptive capabilities. Paco Rabanne is an exceptional example of a man who created a path in fashion from his architecture degree and integrated his traits to create a clothing line that is not only innovative but also inspiring and created a conceptual turn for designers in the 21st century. Fashion will always continue to replica, rework and incorporate new ideas and inventions. The idea is to always, be the new, be the next idea, not the old. The value of studying recent decades of historic fashion creates the understanding of newer fashions and the evolution that is scene through the eras. Inspiration is truly around us everywhere.
Today A statement went out regarding a renown fashion company that we all know and love. The brand Burberry that we all know for that unique style and beauty in outerwear and in there awesome raincoats has taken a hit. They came out today to say profits are down. Due to demand and china production. It is hard for them to depict exactly where the hit will take place but they are feeling the demand drop. A company that has inspired us for ages is now making a scare to high end fashion.
Inspiration is around us everywhere. It is something we look at in hopes of achievement it is a reflection of our idealized self. The admiration we strive to see. We are inspired by the world around us, the nature and natural environment, the man-made and technological advancements. We see inspiration in the mixture of materials and placement and movement of building that are soon seen in furniture, fashion and jewelry. Inspiration can find us just as easily as we can go out to find us. It is a self gravitation that we find ourselves looking too. Inspiration inspires us to create, integrate and design new and innovative inventions and designs.
We can see it in furniture.
And in fashion.
In fashion we can see this mix of materials as inspiration derived from architecture. The play on metal and material. Designer Paco Rabanne is a great example of a designers who mixes unconventional materials like metal, paper and plastic for his unique designs. In both of these examples we see how the inspiration of metal has inspired these designers to integrate material.
Inspiration comes in every way. Take it and run with it.
“The world is our stencil. We color it in” This is a quote that I like to live by. We are able to experience so much in our cultures and societies throughout the world. We move, travel and learn from those around us. We are inspired by the different. We take what we see and change it to create something new, our own, we color it differently. Our world is the only stencil we have to color in and how we choose to color it is from the inspiration that we have around us. We color in the stencil, our way.
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