Project 4: Final Project We are to create a branding and promotion package that will include inspiration, merchandize mix and plan, consumer research and our final presentations. We will promote a brand to a specific audience.  Consumers are different in not only style and taste but also figure, values, motivations and lifestyles. Our first step is to make a fashion products that is marketable and attractive to the target consumer. We begin by brainstorming ideas for our target customer.

This is my brainstorming for our customer:

 Radio Head to the Left: A girl who is not totally self confident she hides behind the mask of clothing. To the Right is Ideal Beauty a women who mixes beauty with horrific sludge.

Freeze the moment is about the fast passed society we live in.

Creature of the wild is about the girl who mixes colors and patterns she is free spirited along with eco friendly.

To the Left is The First Look, The Final Word,  this is because the collection is simple hues we always fall back into our whites and blacks its the first look we see and the last word we speak. To the Right is Earth vs. Imaginary a women of influence and war of realities.

 To the Right is A simple girl or women who is growing up as a person of substance. To the Left is my favorite. ReNew the idea of targeting the baby boomer’s. A age group so much forgotten about yet style is so important.