One of the places that I like to often visit on the web is idsgn which is a famous design blog. I remember stumbling upon the above titled article which is written by John smith the founder of the blog. It is one of the most intriguing articles I’ve read because at the point I was interested with the fact that in graphic design everyone can develop his/her approach and way of thinking (like I shared below in Unit1: Blog entry 2)
Designers nowadays are still torn between the corporate world and having their individual voice heard by design. Graphic designers look for communication in relation of the message to be communicated while the clients (management) is mostly outside the communication process and are interested more in the solution that’s going to be the end product. Designers have exceeded the boundaries of the corporate world, in other words, this is the chance where designers choose their clients to fit a social role.
In this article, Smith discusses the impact of confidence shared by figures like Paul Rand and Steve Jobs, two people who have influenced society and the world with their design ethics and products shares: Most CEOs are not visionaries. They don’t trust in the experts they hire, especially designers, who seem to beg for micromanagement with a built-in process of showing many options and requesting multiple rounds of revisions and approvals. This practice was frequently criticized by one of graphic design’s most legendary figures, Paul Rand, who wrote, “The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear. He thus encourages the client to assume the role of referee.”
Smith, John. “Steve Jobs and Paul Rand: The impact of confidence” Sept 26, 2011. Web. Jan 14, 2013.