Molly, a girl called Purple…

For our final project our brand revolves around elements from pop culture. Our line of accessories is inspired by different upcoming music, movies and events that everyone is talking about. Our inspiration for this comes from stores such as Banana Republic that recently collaborated with Mad Men and Anna Karenina. H&M also does collaborations with celebrities and pop culture icons like Lana Del Rey and Versace. Collaborations like these get people excited, and the pop culture elements give people a personal attachment to the collection which is a great promotional technique.