Molly, a girl called Purple…

Branding is everywhere in everything from cars to clothes. We recognize everything daily by the specific images or ideas that different designers use to promote their products. Certain images or concepts come to mind when someone mentions a really well branded company or designer. Branding impresses and influences the customer’s perception of the brand. Well-branded stores and merchandise are not easily forgettable. Obviously well branded is the Burberry plaid and the Louis Vuitton ‘LV’ pattern. There are private label brands, national brands, global brands, designer brands and luxury brands. Branding has a lot to do with customer loyalty and satisfaction, and in turn the customer ultimately keeps the brand alive.

One great example of branding in my opinion is the everlasting Chanel logo. The simplicity and timeless logo itself reminds people of the classic and luxury clothing brand that is known worldwide.

Another great example of branding is Urban Outfitters. They rebrand every six years completely changing their logos and shopping bags and store environment, but they always remain true to their trendy urban lifestyle, which is always reflected in their branding. When you walk into an Urban Outfitters store you know what to expect and they cater directly to a specific lifestyle, and are very focused on their target consumer.