By Carlos Serrano
For artists, getting work noticed is a frustrating part of the lifestyle. It’s arguably the most important thing artists have to do in order to make a living, but it can also be hard to know how to do.
Of course, what matters the most is having good work and a good attitude, and this is where Ryan Appleton shines.
An M.A. graphic design student from Portsmouth, Ohio, Appleton was recently featured on Imagine That.
It was such a surprise that Appleton couldn’t believe it at first.
“I wasn’t even sure to believe it as authentic,” he said. “But after reading over it a few times and checking out the site I was excited to say the least.”
His excitement wasn’t unwarranted. According to Imagine That’s website, their focus is on inspiring students and graduates about design.
Just how did Appleton come up with the idea for his featured pieces?
“I made myself a list of a few “dream clients” who I would love to work with in the future of my career,” Appleton said, “and on that list was the Diesel company.”
He went on to say, “The goal was to create a piece unique enough to stand on its own but also similar enough to their style that it would fit seamlessly into an advertising campaign.”
If the idea that someone could get recognition for a project that was not done for school or work sounds odd, it shouldn’t. Many times it’s these types of passionate projects that become the ones that you’re most proud of. Coincidentally, those projects are also the ones that will garner the most attention.
Appleton agrees, saying, “Design what you love to create relentlessly and that will attract all the right attention.”
“You should be designing the things that inspire you,” he said, “that drive you to design in the first place.”
But perhaps the simplest way to distill Appleton’s view of art, is in his own words, “If it feels like work then you are doing it wrong.”
If you’d like to see more of Ryan Appleton’s inspiring and passionate work, you can check it out at both his current portfolio and his Behance profile.




