Comments for Michelle Wolfarth's Blog

Comment on GRDS 701 – Unit 2 – Blog Entry 2: Quantitative Research Errors by Ericca Hope

Ericca Hope — Sun, 20 Jan 2013 23:18:00 +0000

I agree that the prior to developing a launch strategy or imploring acceptance of the new brand, a bit of user research would have been highly beneficial. Exploring qualitative research methods such as qualitative research could have been used to define possible problems inherent in the change (i.e. revolt of students, faculty, alumni, etc). From the uncovering of this potential problems, effective approaches to resolve resistance based on a level of understanding why the various groups resisted the concept of change would have saved much heartache and financial expenditures. Where a survey, quantitative research, could have given a projectable figure of acceptance versus rejection, the more subjective approach of qualitative studies would assist with the nuances related to logo change resistance.

Comment on GRDS 701 – Unit 1, Blog Entry 1: What Does Graphic Design Mean to Me? by Noor Al Nasr

Noor Al Nasr — Tue, 15 Jan 2013 09:14:04 +0000

Hi Michelle,

It is easy to find yourself lost within graphic design being our “job” because with that comes that sense of routine (which I don’t like at all) and do my best to make it existing when I can. That’s why I like to do side projects when I get the time to explore the parts of graphic design that I fell inlove with and I hope we all get to enjoy this experience within our jobs as well.

Thanks for sharing what it means to you,
Noor

Comment on GRDS 701 – Unit 1 Blog Entry 2 – Paradigm Shift or Consistent Voice? by Bonnie Cook

Bonnie Cook — Fri, 11 Jan 2013 00:41:39 +0000

Hi Michelle,

I truly love your posting – it is passionate and so true! The concept of technology, like you said in another posting on someone’s thread, is very different from what often is imagined (a computer). To think of how deeply immersed the graphic design profession is with the technology of “self” is an interesting concept to me. There are innovations within creative thought all the time, take design thinking for instance, that change the way we create as potently as a computer upgrade or anything else. The aspect of “organic” technology is what i’m getting at here, I suppose, and I believe it is the most valuable part of a designer. I like to think of what type of designer I would be without any of my electronics, and I do still see the capability of reaching others, which is what technology does in essence. We are sort of like the ultimate technological advance, constantly upgrading ourselves. Kenya Hara seems to understand this and eloquently tells us to step back from this love-affair we have with electronics as defining our technological advances.

Thanks for the awesome posting!

Bonnie