One particular aspect that I found really interesting about each process book was the amount of hand written and hand drawn information there was. I think in our current creative generation the initial tendency is to always sit down at a computer and start brainstorming. The longer I am in the graduate program, and the more I look at other designer’s processes that have been successful, I learn more how much the computer can actually stifle my creativity. It’s interesting to me when I think how the computer is a box, it can stifle our creativity into a box, and very often, the final product is in the shape of a box. It’s almost as if we need to break out of working around the computer to allow our creativity to take on different shapes and forms. Similar to Jane Dorn’s creative process book; I loved that it was an unexpected shape that enhanced her explanation of her creative process.
This is something that I want to work more into my creative process, as well as in the ways I present my process. I want to step away from the computer and use my hands. It was not that long ago, the early 80’s, when graphic design was still an art with your hands and required artistic fine art skills. I feel so much of that creative process has been bypassed with the computer and I have fallen pretty to it as well. Why do we feel the need to associate graphic design with the computer? Again, I find myself just as guilty of this process and it wasn’t until this quarter that I really began to notice, understand, and appreciate the value of using my hands to work through my creative process.
The other thought I have after looking at all three process books is how different each one is. Sure, there are the generic sections that include research, brainstorming, ideations, etc., but each one has it’s own unique voice. This is what I think if the main benefit of examining all three, to help me better understand that while there may be overall guidelines to a creative process, we each have our own individual process we work through and that is OK. I think about my work environment, and how clients, or even my bosses want things to be in the same template for every design presentation. We have to hit on specific line items the client lays out and I have found that this is actually a very restrictive process. While I understand the intent is to be efficient in a “business” environment, I have really learned this quarter that you never know where creativity may get its influences.