International Aspects of Advertising

Thsee Absolut ads have had much success worldwide given that it generally doesn’t need to be translated in order to be understood in various countries, this is because the ads often times simply consist of an image and the text: ABSOLUTE ’LARCENY’ or another word instead of LARCENY. The reality of the situation is that the product is bland; vodka is aquavit (no taste, no smell) thus it can’t be the product which attracts so many clients, so a big factor that must contribute to Absolut’s international success must be because of its excellent advertising methods as a way to influence audiences.

These Absolut ads have helped this brand to become the best-selling imported vodka and helped the bottle become recognizable in a split second. There is a saying in advertising that if you can sell the product, then sell the product. But if you can’t, then sell the package (the trade dress). Vodka companies have learned a lot from perfumeries given that alcoholic spirits with no smell are just as complicated to sell as aromatic liquids with lots of smell as the fragrance comes in intricately designed bottles.