International Aspects of Advertising

How can one decide if advertising can be detrimental to society? 

 

The objective of this assignment was to create a web banner for our SCAD student website. The subject of my blog revolves around the international aspects of advertising; therefore the first step was to clearly define whom my audience is, for my particular subject it seemed logical that business people would be my followers. The next step was to find an IKEA product that could potentially interest the audience of my website, I concluded that a desk would be a good idea given that it is a necessity for business men and women to have desks in their offices and at home.

Thsee Absolut ads have had much success worldwide given that it generally doesn’t need to be translated in order to be understood in various countries, this is because the ads often times simply consist of an image and the text: ABSOLUTE ’LARCENY’ or another word instead of LARCENY. The reality of the situation is that the product is bland; vodka is aquavit (no taste, no smell) thus it can’t be the product which attracts so many clients, so a big factor that must contribute to Absolut’s international success must be because of its excellent advertising methods as a way to influence audiences.

These Absolut ads have helped this brand to become the best-selling imported vodka and helped the bottle become recognizable in a split second. There is a saying in advertising that if you can sell the product, then sell the product. But if you can’t, then sell the package (the trade dress). Vodka companies have learned a lot from perfumeries given that alcoholic spirits with no smell are just as complicated to sell as aromatic liquids with lots of smell as the fragrance comes in intricately designed bottles.