Advertising Faux Pas- Sexist Portrayal of Women in the 1950s
by Marine Viale on Jan.25, 2013, under Sexist Ads
Times have changed since the 1950s, however when looking back at advertisements from that time one can see how women were shown enthusiastically conducting domesticated tasks and devotedly caring for their husbands in a rather dim light.
The scandalous scenes of sexism are testified through the ads where husbands are shown scolding their wives for not keeping up with their domestic “obligations” in the out-of-date marketing material. Such is the case in the ad for Chase & Sanborn coffee where a man seems to be hitting his wife for not acquiring the best coffee available.
