October 11, 2012 | Comments Off
A brand a word or symbol that identifies the source of goods or services and differentiates it from the competitors goods or services. Fashion as a whole has numerous of brands such as Hollister, Victoria Secret, A&F, Juicy Couture, and many more. The brands represents the store and the label (advertising).
What is branding? Brand refers to the way a store, label, or designer impresses customers and influences their perceptions of the brand. Branding is how the company encourages shoppers to buy the brand and become a loyal customers.
Then you have your private labels such as:
Private label brands, brands are exclusive to the store in which other stores may not carry.
We all know: