Polished.
Mission Statement: Polished provides a stimulating experience as well as commitment from our excellent fashion stylists to bring sophisticated clothing, completed with the nail spa experience, to the hardworking women.
Polished is a clothing line centered on combining convenience and relaxation, divided into defined colour schemes and represented by our exclusive nail polish line. Every strong hardworking woman needs time to herself; this is her chance to experience a sensational combination of a day of shopping and trip to the nail salon.
Polished is an exclusive combination of quality fashionable garments and nail polish, providing luxury, comfort, and a stress-free environment to shop and pamper the sophisticated and glamorous woman.
All our stores provide an eCatalogue for our seated customers to browse freely at each nail salon station. Multitasking, our customers can select Polished merchandise, which will be waiting for them after satisfaction at the nail spa.
Our target customer is an upper-middle class woman, between the ages of 25-40 and lives within metropolitan areas. Our customer is a sophisticated, classy, working woman who wants work-appropriate versatile pieces that can convert from the office to a fun night with friends. She is conscious of her whole image from head to toe. She wants to stay cohesive from her outfit to the beauty products she uses, involving colour palette, trends, and quality. She is fast-paced, organized, tech-savvy, and appreciative of personal leisure, knowing she must take the time for herself.
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