Color deficiency does not only affect an individuals daily activity, it plays a large role in the way visual communication messages are perceived. In this essay, I plan to prove that design industries should consider appropriate marketing communication strategies for individuals who suffer from color vision deficiency.
The research for the written and visual aspect of the graduate thesis will include readings on how one becomes color blind, and its day-to-day differentiation; fully understanding its complexity and its involvement within the field of visual communications.
Color deficiency does not only affect an individuals daily activity, it plays a large role in the way visual communication messages are perceived. This leads to many unanswered questions that will later be provided in this research; how is the message perceived differently? How can we communicate the same visual story? Is it possible for advertisers and marketers to provide appropriate strategies to meet the same/if not similar need? Should they be required to meet these needs equally? How will this differ in a digital versus printed environment? Are we capable of doing this on daily and international basis? If so, does society want to? Does the cost for the visual communication increase? How would our daily activities be changed if we made a conscious effort?
To truly speak and/or write about this topic, one is to understand its history and its findings, as well as its present status and its future. These understandings will develop solutions as to what communicators can establish in order to equally communicate with those who suffer from color deficiency as with those that do not.
This category of conversation will also tackle the understanding of color, and its psychology, while resulting in the understandings of shapes and forms. The written examination will lead us into a visual solution, which will provide the viewer and/or participator into a printed interactive visual exploration of what this research may look like.
The in depth research both written and visual will result in findings as to how every individual can view a single visual communication through the same set of eyes.
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