Effects of Color As an Executional Cue in Advertising: They’re in the Shade
Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi and Darren Dahl
Management Science, Vol. 43, No. 10 (Oct., 1997), pp. 1387-1400
You’re currently reading “Rhetorical Précis – Citation,” an entry on Mariska Kalmeijer's Graduate Thesis Blog
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Originally from Brussels, Belgium, my name is Mariska Kalmeijer, and I am a second year graduate student at the Savannah College of Art and Design. After having earned my Bachelor of Fine Arts in Advertising from the Savannah College of Art and Design in Atlanta last year, I decided to continue my education at SCAD and pursue a Master of Fine Arts in Graphic Design. I chose to switch from attending the Atlanta campus to online schooling, so I could combine school and full time work here in Jacksonville, Florida.
This is my graduate thesis blog.
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