Freewriting

 

“In this essay, I plan to prove that marketing and advertising industries do not provide appropriate marketing communication strategies for individuals who suffer from color vision deficiency.”

 

 

Start Time: 1.52PM

 

 

What does this actually mean?

 

Plan to prove something – to demonstrate how something is done. Once demonstrated, have others agree that it is correct? To show the understanding of a subject matter, and demonstrating how it has been understood. To prove something, does your audience have to agree with you for it to be “proven?” The statement reads, “plan” to prove something. Meaning, “plan” that it is my goal, my objective to prove?

Marketing and advertising industries – this seems to be extremely broad. How could I possible prove all of these industries to not be providing appropriate communication strategies? What do I know about these industries? Maybe I can condense it to advertising industries? What we see around us on a daily basis:

-      Television Commercials

-      Radio Commercials

-      Billboards

-      Packaging

-      Point of Purchase Advertising

-      Print Advertisements

-      E-mail Marketing

Do we think that the advertising industry keeps color vision deficiency on their mind when creating those ads? Color plays a large role in advertising, so how do we advertise specifically to those that do not see color? Color plays on emotion; can we connect with colorblind individuals on the same level? Do they receive the same experience as those that can detect all colors?

Do not provide – this does not argue that they are not capable of; they are just not supporting or choosing to keep colorblind people under consideration. Maybe they do, we just don’t know? How can I show others they don’t? Research, interviews, how else?

Appropriate – what is considered appropriate marketing. How can we guarantee that the marketing is appropriate? Isn’t this a subjective matter? What can be appropriate for one individual may not be appropriate for another. Is there a colorblind test they can pass? Are there rules and regulations I don’t know about? What is appropriate?

Marketing communication strategies – advertising strategies; playing off color as an emotion. Concentrating on the shape versus the color. Utilizing high contrast to tell a story. Using tools such as “color simulation controls” to see colors perceived by someone with color vision deficiency, or using web filters. Educating designers on possible strategies to help those that are colorblind to receive the same intended message as those that are not.

Individuals who suffer – suffer, meaning those that color blindness pertains to. Someone suffering from color vision deficiency may be partially colorblind, or fully. The research will be based on all individuals who suffer.

Color vision deficiency – really means the inability to see certain shades of color, some even suffering from complete color blindness.

 

End Time: 2.28PM