After reviewing many of the design processes presented I feel that mine, in particular, is a pretty solid foundation.  Here is lies my problem however.  It is just a foundation.   I find that many of my biggest challenges are running into cliche ideas or using the same technique over and over for different project.  I have yet to find that Ah-Ha moment where I create something spectacular.  I don’t believe this is because of my design process, I feel it may be in the idea stage.

I often find myself jumping the gun very early in the process.  I will jot down 5 or 6 ideas and then start pushing them.  Then I get stuck pushing one further and further and before I know it I have finished the work.  Even though I have a decent idea and an alright execution, most of the time it wasn’t the most inventive idea.  Then I am left with something that a client likes, but I am not happy with because I know I could have done better.

I know designers say we are our own harshest critics, but I want to be able to push myself further and develop ideas better.  Hopefully, using what I have learned so far and the ideation processes we discusses in this unit, I will be able to develop a new way of thinking.