My creative process is a pretty standard one. I have attached a diagram that shows the typical steps in my creative thinking. As you can see I don’t really have a special process. I begin by brainstorming the problem. Usually I’ll take a walk or sit and clear my head by doing something that is not design related. This helps me create a clean slate. Next I sketch out some thumbnails just quick ideas without hesitation. This ensures I get all of the ideas I have out. Next I go through, and I take the best ones and sketch full size roughs. Here I pick fonts and color schemes I think will work for the project. Once the rough or roughs are complete I usually sit on them for a little while, maybe a day or maybe a week. I consider this a proofing process. If I still like it as much then as I did when I created it then I know it’s a good design. Next I either make adjustments and go through the proofing process again, or I finalize the design I have. Sometimes time doesn’t a lot for me to go through the whole process, however, I like to make sure I hit at least the brainstorm, rough and proofing steps.
I feel that my process is effective for me. Maybe it’s because it’s become a routine to me, but I find that if I try to deviate from these steps I have a difficult time. Perhaps this is the biggest weakness I have. If I stray to far from what I know I begin to struggle. However, on the flip side to this, I think my biggest strength is the willingness to change and to try something new no matter how difficult. I think working with people who think differently than I do what be a truley gratifying experience. Working with others that I can learn from and they don’t even need to be designers or artists. Just everyday people who have ideas or a plan of attack is someone you can learn from.