So before I started coming to SCAD, I had a very different approach to completing projects and jobs for clients. I would do a little research, complete some thumbnails, do a rough, proof to client, make changes, and complete the job. It was almost robotic, just me going through the motions to get the job done. It’s not that I didn’t enjoy the job and didn’t have fun with the experience, it’s just that I had a way of doing things that developed my Senior year in college and further developed working for companies that wanted quick turn around. I had go-to fonts, a place to get stock images, and a way I did things. It was who I was and I was stubborn to change.
Now, I have had to take a step back and really examine the way I carry myself through the process. Get out of my comfort zone. “Think wrong,” would be the accurate description. It’s been hard. You always find yourself slowly drifting back to the way you do things. It’s not wrong, it just pigeon holes you into a category. As a designer, I want to be good at what I do, and sometimes that means being awful at trying something completely out of the ordinary. Taking a different route to work, going somewhere new for lunch, buying a book that you would never buy. Things I have been trying to do to make me better. It hasn’t been easy but it has to be done.
Will I ever completely stop doing certain things like using Avenir or Pantone 2995. Probably not…it’s who I am and it’s my own personal touch on certain things. However, will I maybe use other techniques to create a certain project…sure, why not.