I can remember the exact moment I fell in love with graphic design. It reminds me of the moment in a John Hughes movie that you can’t help but swoon over, both achingly melodramatic and larger than life in the simplest of terms. I was in my foundations class in undergrad; we were discussing color theory and the rules for effectively evoking the appropriate reader’s reaction. I remember thinking there was so much to learn about effectively communicating and that there were many different tools you could use to provoke feeling or a response and I wanted to know everything about it.
What does Graphic Design mean to me? I have had many influences of what graphic design means to me. School, family, work and culture have all impacted my thoughts around the subject.
I was taught by my professors that the definition of graphic design is a message, idea, or thought that is conveyed to an audience through a creative process and produced in a visual form.
I was told by my parents that Graphic Design was the lesser of the evil when considering “art degrees”. The part of art that would leave you to be a “starving artist”.
During my early years of work I was made aware by work that graphic design was using templates. Almost like a fill-in the blanks with information I was given. I started to miss what I had fell in love with. I was bored and not learning.
I went back to school and learned a new aspect of design, interactive and social media design! Design once again energized me, it was knew, exciting and different. How to get the viewers attention? The attention that is everything but lasting. This was a challenge however a challenge that everyone took part in, design was now something you could Google and pay $9.95 for a template or … (gasp)… do it yourself. Almost like McSweeney’s article about how Instagram has made everyone a professional photographer.
Finally with a different job, I am faced with new (or different) design challenges. I again change what graphic design means to me. I will say this, through out this journey one thing has never changed, my wanting to know everything about it, as it changes and grows I hope I can change and grow with it.