![The Psychology of Color [Infographic]](http://nowsourcing.com/blog/wp-content/uploads/2012/01/psychology-of-color.png)
I love color! I love color theory, it was color theory that hooked me into design. I was always interested in the psychology of color and what color can do to an audience. I studied Josef Alber’s Color theory and through his explorations of color values and relationships, I learned of the multiple innovative ways for the viewer to comprehend color and the paintings Albers developed.
This week I have been watching TED Talks and I saw one that was titled I Listen to Color. I had to watch it. The speaker was Neil Harbisson, he was interesting looking. He was wearing a hot pick coat, blue shirt and yellow shirt but more interesting then his clothes was his opening statement about how he can hear color and how he collaborated with computer scientists to create a electronic eye that is a color sensor that then sends a sound frequency to a chip in the back of his head.
Click to go to the TED Talk
WOW! As he continued to go into his experiences I found it to be very engaging. The way he speaks about going to an art gallery and how he listens to the paintings and describes the supermarket as a night club. This made me think about our perception and how we really take advantage of our senses. I think in research it is important to recognize this so that we don’t miss something because of our heuristic biases.
Neil Harbisson taks that idea to the next level when he tried to encourage people to extend their senses by using technology as part of the body. What does that mean? Yes, Neil wants everyone to be a Cyborg and with his final point he makes a very interesting argument.
We should all think that knowledge comes from
our senses, so if we extend our senses, we will consequently extend our knowledge.
Would you become a cyborg? Do you think stepping out of your perceptions help to build better experiences and research?
Very interesting topic…I was just discussing with my youngest students today about how fonts have sound. We just had a critique for a logo project in my class. The students created a business by combining a crazy adjective with a noun…think Unsightly Skydiving. Literally, I had the students draw nouns and adjectives out of hat and then they had to research the words. The students had to use dictionaries and then a thesaurus. From that point the students then had to play what I call thought tree games. We did word associations, and random connection games to try to get the students to think outside the literal box.
The students were to then to create a logo for a specific demographic. We would draw up a contract and then they would create a logo. Well, a poor girl received Salty Amusement Park came up with a genius solution. She associated salty with old people, the ocean and a snack food. Since we also live in Florida she decided to make the amusement park a water park. We Floridians have an old nickname that is crackers. So she created a logo of a old looking cracker (as in the snack) in an tube with water splashing. It was more of a illustrative logo, but it really worked well.
However, where it really shined was the font choice. I told the students try to say the font she chose out loud depressed. It seemed simple to do until someone actually tried it. The class agreed her choice of font was so good it was nearly impossible to say what she wrote depressed or sad. I would say that was a success. Very interesting post on your part. Thank you so much for your contribution.