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04 | thesis proposal – a start

! I want to focus on magazine design, but not just the fluff stuff. Journals and trade publications also technically could be considered magazines as well.  I There are also any number of magazines that are a hybrid of materials, frivolous and extremely serious. I need help to define exactly what the umbrella term for all those varied materials fall under. Is publication design the term I’m looking for?

other questions :
Am I writing this for an average reader, someone outside of the profession? Should I assume particular familiarity with industry related vocabulary? I have the same question/s for the thesis itself.

…………… not quite a statement, yet …………………..

Is the internet making us stupid? Perhaps not, but there is significant evidence that suggests exposure is having a profound impact on our cognitive processes. These changes in cognition are effecting the way we consume information, and as graphic designers — charged with shaping so many visual communications — we need a way to effectively respond. The graphic designer of today and tomorrow needs to understand the new terrain of the typical reader’s brain.

What I propose is that by defining the dominant cognitive changes that currently act as barriers to engaging with written material, in essence ‘diagnosing’ the typical reader, then aligning this information with similar cognitive conditions, specific prescriptive strategies can be formulated.

…………… proper statement to follow  …………………..

……………  thesis statement 1.0 …………………..

Cognitive changes brought about by our exposure to the internet are affecting the way we consume information. Defining the dominant changes that currently act as barriers to engaging with written material is vital to ‘diagnosing’ the typical reader. By aligning this information with similar cognitive conditions, specific strategies can be formulated and implemented to facilitate effective graphic communications.

……………  thesis statement 2.0 …………………..

Cognitive changes brought about by  exposure to the internet are affecting the way a growing number of the population consumes information. Defining the dominant changes that currently act as barriers to engaging with written material is vital to ‘diagnosing’ the typical reader. By aligning this information with practices across a variety of disciplines, specific strategies can be formulated to implement effective graphic communications.

Filed by Michele Buchanan at February 1st, 2013 under Uncategorized