Thesis Topic: Direction and Revisions

Title: Case Study: “The Church Visual Communication Strategies” An Eye on the Future of Innovative Collaboration.

Overview: This attempt for my thesis is based off of personal experience. I’ve worked as a professional for over 10 years now and the current 7 years have involved working for a church. I would like to perform a case study based on the holistic environment of a church and areas that will generate more effective results in visually communicating to the organization’s audience.

Topic: Churches of the 21st Century are confronted with a rigorous responsibility. Churches are positioning themselves in communities to provide positive moral efforts and hope to a generation churches call ‘lost’ or in consequence of horrific impacts toward their lives. In one aspect the church reach people is through the practice of visual communications. However, from personal experience I have seen how visual communications in the church suffer from an immeasurable deal of malpractice. This cause may be due to the fear of change, budget or resources. However, this thesis will unfold strategies that will generate a more affective approach to the discipline of visual communications in the church through innovative collaboration.

Preliminary Research Plans:

•My goal is to interview design departments from various churches to record their strategies in visual communications.

•Record pros and cons in the visual communications departments in churches

•Research budget concerns

•Research available resources to churches

•Research organizations reasons for fear of change

•Researching collaboration strategies

•How to connect people already existing within the congregation of the organization.

These are all a few rough thoughts.