I have to say that as I begin to further think about the process of writing a thesis, I was under the assumption that I needed to be an inventor. I was so focused on trying to be truly original in the topic of choice. Where some of this may be true, I begin to shift my focus a bit on just staying in line on the subject matters that I am very passionate about. Clark mentions that sometimes we wait for a strike of lightening for a great idea when in turn it is really just a process of going after that idea as it begins to formulate over time.
If I really take a look at the things I am passionate about in the area of graphic design, it is the church (my faith) and teaching. With that being said if I had to choose one area that I am the most passionate about, it would be my Faith. Digging into spiritual aspects can be very contriversal. I have asked my self on multiple occasions about, what is it that needs to be communicated? Why would people care? Who will care?
My goal is to research and explore how churches or non-profit organizations can benefit from the discipline of graphic design. I’m not really sure in which direction to take this where there are man facets in graphic design. Below I have bullet points of a few circumstances:
• How Churches can benefit from a strong methodology system in creating print collateral.
• How Ministries can communicate more effectively through print media.
• The Innovative Church: Reaching people through ‘design thinking’.
• Budget Smudget: Understanding the importance in value in visual communications for your organization & ways to do it with a budget.
These are a few ideas that have formulated and I understand that some are still a little broad. For the most part the church has the ability to really position itself in a community to bring hope, inspiration and help those whom are in need. There are many ministries that are progressive and doing well while there are several that are small and may not have the necessary resources to produce efficient marketing materials. I would like to have the opportunity to developed information that informs strategic examples of how ministries can still ‘think big’ even though they may be working on a limited budget.
When it comes to print collateral and how it is being used for ministries to reach there audience it is important to embrace sound methodologies to produce working design solutions. From time to time you often here reasons of ministries not having the funds to hire a professional. In-turn, this may often result in noneffective materials being produced making it a challenge to really reach people through visual communications.