Graphic design in my mind is creative visual solutions to solve communication problems. These communications are tools to display a message to an audience through print, screen, and other exploratory forms of mediums supported by typography and images. While this may be true, I have explored throughout my experiences that graphic design can also be much more. In this course unit we learn from Phillip Meggs that design can be described as an “essence”. Meggs mentions that essence is to give order to information, form to ideas and expression and feeling to artifacts that document human experience. As a result to this I believe graphic design is also an experience and
Although graphic design is solutions through type and image it is also an experience that is supported through design thinking. I have learned from Tim Brown that design thinkers observe how people behave, how the context of their experience affects their reaction to products and services. When I think about the experience on a highway, it is rare that I, myself think about graphic design. Despite that, the highways are a form of a design system that is developed to improve the human traveling experience. They allow us to travel faster and it is a service providing commuters with direction to their destinations. All in support of a form of graphic design.
Brown also mentions that designers take into account the emotional meaning of things as well as their functional performance. As consumers we are confronted with all sorts of advertisement forms presented in several types of media such as: print, screen, radio, etc. When we are introduced to these forms of advertisement we react in some shape or form. I am pretty big on gaming. I can remember when I was first introduced to the Xbox 360 ads. Today, there are many game consoles to choose from but for whatever reason the Xbox is what stood out to me the most. The branding for the Xbox and design caused me to react differently towards the other game consoles out there. Graphic design plays key in the end result of a product. A great method and design will result in a successful product.
I will have to be honest to say that when I first took an interest in graphic design, I thought it was all about type and images coming together to communicate a message. While this is true, we can also see that graphic design uses an experience and emotion to cause an audience to respond in some shape or form. With this in mind, we can see that graphic design also involves the emotional or humanistic side of things. Graphic design is creative process that allow the executor to merge art with technology to help provide functional solutions that we experience in our lives on a daily basis. Whether if it is commuting or being moved to purchase a hot item on the market.Graphic design is everywhere.