Entry #2: Typographic Design Trends October 3, 2011
Posted by Kaleena Tucker in : Unit 3 , trackbackI Love Typography (www.ilovetypography.com) wrote about an article titled, “Greener Type” (http://ilovetypography.com/2009/01/20/greener-type-typography-roundup/) which talks about the growing usage of the color green in typography and design. The examples on the site were interesting.
As many people know, art is a direct result of the society in which it is created. Over recent years, people have began to go the way of “green” by caring more for the environment, buying more organic food, and taking an active role in reducing thier carbon footprint. It seems that that societal trend has made its way over to typography with the color green being used to freshen up many stale designs. In terms of its success as a trend, I’m not sure if all designers have been making the shift consciously, but I do believe that the psychology of the color is appealing to a wide audience, especially those that consider themselves environmentally conscious. So in that regard, I would deem it successful.
An interesting example of a company who has transitioned into a very “go green” look is BP. If we take a look at their logo’s evolution, 
we see the introduction of the color green years ago. However, it wasn’t until the year 2000 that we actually see the introduction of the lighter green that is more closely associated with the “go green” movement. I’d say that this is a clear example of a company wanting to associate itself with environmentally friendly attitudes.
As long as the message to “go green” continues to be important in society, so will be this “green” trend in the world of typography and design.
Image Source:
[1] FF Tisa (typeface). Designed by Mitja Miklavcic. 2006 (http://ilovetypography.com/2009/01/20/greener-type-typography-roundup/). Accessed Oct. 2011
[2] UnitInteractive.com (http://ilovetypography.com/2009/01/20/greener-type-typography-roundup/). Accessed Oct. 2011
[3] ColorCubic. Quid Est Veritas. (http://ilovetypography.com/2009/01/20/greener-type-typography-roundup/). Accessed Oct. 2011
[4] Evolution of BP. (http://www.history.co.uk/shows/britains-oil-hunters/evolution-of-bp.html) Accessed Oct. 2011
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